做外贸会遇到各种不同的情况,下面就是一个例子。在这种情况下,我们要学会变通,不要老是等着客户来询价。有的时候我们也应该主动联系客户。其实做外贸跟其他业务在很多地方是相同的,只不过外贸用的语言不同,面对的客户有着不同的背景,拥有积极的心态是一个好外贸业务员必不可少的基本素质。
20 January 2010
Kee & Co., Ltd
34 Regent Street
London, UK
Dear Sirs:
This time last year you placed an order for Type BS362 12-volt sealed batteries. This is a discontinued line which we had on offer at the time.We now have a similar product on offer, Type CN233. It occurs to us that you might be interested. A descriptive leaflet is enclosed.We have a stock of 590 of Type CN233 which we are selling off at GB£30 each.We can offer a quantity discount of up to 15%, but we are prepared to give 20% discount for an offer to buy the complete stock.We are giving you this opportunity in view of your previous order. We would appreciate a prompt reply, since we will put the offer out in the event of your not being interested.Yours faithfully,Tony SmithChief Seller
先生:
去年此时贵公司所订购的BS362型号12伏密封电池,现已停止生产。
现有同类型产品CN233,存货共五百九十件,特惠价每件30英镑。贵公司如感兴趣,敬请参看随附的简介说明。
大批订购可获八五折优惠,整批购入则可享八折特惠。
为感谢贵公司以往惠顾,特此给予订购优惠。极盼立即回覆,如贵公司未欲订购,本公司亦能尽早另作安排。
销售部主任
托尼.斯密思谨上
2010年1月20日