外贸怎么写开发信？提高回复率？

外贸淡季，大家都在忙着发开发信，开发信如何写比较好呢？开发信贵在坚持,不要过于纠结于多少多少回复率，保持良好的心态，掌握写开发信的技巧，更能让你在外贸工作中事半功倍。

1.发送并不紧急的“紧急”邮件

发“紧急”邮件时，建议别做“狼来了小孩”，否则当你真的有紧急邮件的时候，就没人关注了。

2. 满屏大写字母

ARE YOU YELLING??—这是大写给人的视觉效果。除非你想给客户一剂“强心针”，否则就把CAPS LOCK关掉吧。

3. 太不拘小节

邮件能侧面反映你跟客户的关系，表达太随意只会显得专业素养不高。我建议在使用感叹号、表情、字号字体和短语时多加斟酌。此外，并非每个人都能读懂缩写。如果客户和你是不同年龄层，或者有语言障碍，那么请写出全称。

4. 表达太生硬

我经常收到一些“一行式邮件”，这看起来好像是系统自动回复。有时候适当表达自己的个人特色和情感会对谈判比较有利，否则表现的太像机器人了。

5. 在凌晨三点发送邮件

我只有偶尔醒的特别早，感觉自己很有干劲的时候这么做过。但是据我调查，即使是在“7天24小时”工作狂的世界里，这也不会被大多数人接受。当然，如果夜里突然有了灵感，建议你写邮件存到草稿箱，然后在工作时间发出去。（特别提醒：我们很多国外客户与中国存在时差，此时发邮件就要特别注意，你的上午9点，也许是TA的午夜。）

6. 使用模糊主题行

“It’s me””Hey” or “FYI”开头会让你的客户感觉很困惑，他不知道你这封邮件想说明什么，自然不会愿意花宝贵的时间去打开它。在商务往来中，邮件最好简明扼要，这样才能促使客户看到后更快地给出反馈。

7. 没有主题行

没有主题的邮件会让人很火大，客户只会当成垃圾邮件处理。

8. 未开门见山

如果你在邮件结束时才抛出你的观点或者疑问也很令人讨厌，因为客户还得重头再看。邮件的目标是简洁并且尊重客户的时间。

9. 不知所谓的邮件地址

不论是给客户，同事还是任何人发邮件，如果要体现专业度，就得弃用非正式的电子邮件账户。毕竟含有敏感词汇的账户一开始就会给人不好的印象。但如果你坚持使用，为了专业素养，至少应该独立创建一个单独的电子邮件账户。

10. 太长的述语

署名下方带有签名档是可以的，但信息太冗长没人会阅读。你的信息需要契合商业产品形象。

11. 每封邮件结尾都有保密通知

当你通过电子邮件发送文件或者图片时，内容是否保密取决于客户。建议在发送敏感文件之前，和客户达成保密约定，这样即使有信息泄漏的情况出现，你也持有证据。

12. 带有情绪的语气

当客户三周之后才回复你邮件时，你的下一封邮件中往往会带有一点愤怒的情绪。但是这对于谈判有害无利，所以永远不要发语气刻薄的邮件给你的客户。

我建议将回复邮件存在草稿箱中2天，然后拿出来修改，去掉主观情绪，这会帮助你更快的完成自己的目标，因为你表现出的是你的耐心和专业度而非情绪化。

13. 太敷衍

如果你跟客户很熟，那么有时可以省掉一些细节。但如果这个客户跟你不熟或者订单量很大，那么礼貌和专业一定要。”Please””Thank you”以及结尾处像是”Best”这些词不可少。

14. 数不尽的错别字

“错别字多是因为这是我用iPhone发的。”拜托，这已经不再是错别字多的借口！现在每个人都会从手机端收发邮件，如果是非常重要的客户，那么在发出之前必须检查是否有错别字。

15. 讨厌的标点

如果你想用感叹号来表示你的开心，用一个就可以了。人们有时候忘乎所以的在句子结尾加上很多感叹号，这会让客户感到你很情绪化，并不利于订单的完成。

16. 非专业字体

手写体要分场合，对于商务往来邮件，你得保证你的字体颜色大小规范。最重要的原则是：让客户便于阅读。通常，最好选择10-12号字号，易读的字体，像是Arial,Calibri或者Times New Roman。颜色当然是黑色最为保险。

17. 太冗长

大多数人花几秒钟（不是分钟也不是小时）来阅读一封电子邮件，很多人甚至只是大致浏览，因此写邮件时最好将邮件分成短小段落，列出条理就更好了。

附10个高回复率开发信模板

外贸开发信模板一：

Hi Sir/Madam,

Glad to hear that you’re on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requirements.

Should you have any questions,call me,let’s talk details.

Best regards! Leon

外贸开发信模板二：

Dear purchasing manager,

Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years‘s experience.so we want to avail ourselves of opportunity establishing business relation with you.

Please link our company web site:………….if you want to know more about our product.By the way,free sample are available

Thank you in advance!

Best regards！

外贸开发信模板三：

Subject:XX(products name)you need/XX factory/xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx.that you are in the market for XXXX.We would like to take this opportunity to introduce our company and products,with the hope that we may work together in future.

This is(Name)from(Company Name)which is specializing in(Products Name)for many years.According to your information posted on xxxx,we’d like to introduce this item for you,and its future have XXXXXXXXXXX(products information)…..

If you want to see more items,pls visit our website Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to hearing from you soon.

Best Regards

外贸开发信模板四：

Hey guy,

XYZ trading here,exporting LANTERNS with good quality and low price in US.

Call me,let’s talk details.

外贸开发信模板五：

Dear Mr.Mound Klamath,

Glad to get your contact info from India mart!

We supply homogenizers and ice cream freezing machine with good quality and very competitive price.Hope to be a partner of your company!

E-catalog will be provided if needed.

Email me or just call me directly.Thank you!

Best regards, Mandy

外贸开发信模板六：

To:Purchase Manager

Re:Supplier of Deep Groove ball bearing

April 29,2010

Dear Sirs,

It is glad to write to you with keen hope to open a business relationship with you.I obtained your company name and email address from the Internet.

Ningbo Fenghai Bearing Co.,Ltd.is a factory specialized in Deep Groove ball bearing.Our products had adopted ISO9001:2000 Quality System Authorities.

For more information,we would like to let you know our company web site as below.

Hope to hear good news from you.

Sincerely Yours,Sky

外贸开发信模板七：

Hi,purchasing manager.

Good day!

We are XXXX supplier,and we have researched&designed some new product.

If you are interested in,I’ll send you our catalogue.

Thanks for your valuable time.

Regards.

外贸开发信模板八：

Hi Kelvin,

Glad to hear that you’re on the market for flashlight and other promotional items.

This is C from***Ltd in China.We specialized in flashlights and premiums for 10 years,with the customers of Coca-Cola,Craft,Pepsi,etc.,and hope to find a way to cooperate with you!

Please find the pictures with models and different packaging in attachment.An American guy purchased this model in BIG quantity last year.I would like to try now,if it’s suitable for Europe.

FREE SAMPLES can be sent on request.Call me,let’s talk more!

Thanks and best regards,

外贸开发信模板九：

Hi Chris,

Glad to hear that you are on the market for stainless steel spinning parts.

We,xxx is professional in precision machining for nearly 10 years,covering high precision machining parts,casting parts,metal parts,etc.Hope to establish business relationship with you!

Should you want know more about our company,pls visit Any comments,that’ll be appreciated!Thanks.

Best regards

外贸开发信模板十：

Dear Sir or Madam,

Are you interested in saving some money on importing any of the following?

-High quality thickness planer

-Bench planer

-Combined planer&thicknesser

-Woodworking machines

All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!

My contact details are below,and I would be glad to hear from you.

Kind regards, Kevin Zhu