外贸英语写作（49）

　Market competition request for lower price

　Dear Water,

　I need a cheap model, without battery 18$ target price for 7000pcs, DivX function.

　Javier Ayllion

　Dear Javier,

　Thank you for your kind feedback.

　As per your request, the best offer we can do is US$20.

　Awaiting your comments

　Best regards,

　Water

　Dear Water,

　At the end they are 12k. I need 18$ or I can not do it.

　Javier Ayllon

　Dear Javier,

　US$19

　Hope you can understand. As the cost is there. You really can calculate part by part. To support you and for our long-term cooperation, we won’t make margin about this order for purpose. We only hope we can help each other.

　Please kindly confirm.

　Best regards.

　Water

　Notes

　1. 和客户认识比较久，连续的沟通，内容相对也比较简单。但这里要强调的一点是，无论客户回复邮件是否有称呼，我们自己必须要有称呼，而且使用dear，要形成习惯。

　2. 说到价格问题，避免直接拒绝。比如，“不行，我就这个价格，你能做就做，不能做就不做”。沟通也是要循序渐进的，价格可以慢慢平衡。客人让步的同时，自己可以让的也要适当地让步;不能让的，要多做解释说明，让人信服。