外贸英语写作（15）

　Dear Water,

　I am sorry but I can not pay samples as my company policy. Anyhow I will tell you that I will pay transportation fee by TNT. Our courier number is 123456.

　Please send it to this address:

　Xxx System S.L.

　Poligono Industrial de Cabanillas

　19171. Guadalajara (Spain)

　Send it to my attention

　If you want us to work with you, you will have to make an effort. Please take note that we do not want this sample to get profits, only for testing purpose, so it is necessary to test it to start working.

　Thank you,

　Javier Ayllon

　Reply to the above

　Dear Javier,

　Thanks for your kind support to me first.

　Regarding sample charges, I really hope we can find a way to move forward the project. It is honored for me and our company to work with you and your company. And be sure that we can start the initial order soon.

　For the point of charges, I really hope you can do me a favor. We understand xxx is a big company, you have your own rules for samples. And I know the sample charges is a small monry. But we are a factory, it is not small money for us if we offer free samples to all customers. We believe it is fair for every customer to buy samples. And we got the support from other customers, too. Please kindly help us on this point. We must give you a better price then.

　Javier, we definitely hope we can do more for customers and always do the best. When we start the cooperation and work better and better, believe we can offer you more and more. But now we hope you can do your part to pay the charges for samples. Shall we get your understanding and support?

　Looking forward to hearing from you soon.

　Best regards,

　Water

　Notes

　1. 对待客户的拒绝，不必不知所措。因为这是我们每天都要面对的问题，客户只是拒绝而已，不是说完全没有希望。文中，客人表示需求样品，这是对自己工作的支持。一句感谢，轻松地久表达了自己的心意，以此开篇也很自然。

　2. 目标明确，就是说法客户付款。所以必须情真意切。描述不罗嗦，也不能太简单。罗嗦了会让人看得辛苦，太简单了没有体现出诚意。撰写邮件不能遗漏需要转告的重要信息。另外需要注意的是，表述和单词没有拼写错误，字体和颜色是大家常用的。甚至在邮件发出去之后再重复查看，如有不当的地方，记录并在下次改进，一旦形成习惯之后，撰写邮件所需的时间就很少了。