外贸人员常用邮件模板 – 询盘与报价

外贸人员在收到新客户的询盘后如何第一时间给予客户回应，让新客户感受到潜在供应商的工作效率和专业度？由于原材料成本不断上涨，业务人员如何有节奏有步骤地向客户通知涨价消息？

以下为大家分享15个外贸人员常用邮件模板-定单沟通，你可以在外贸清单APP（网页端：www.i-qingdan.com）上将以下内容导入到自己的私密清单，并根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的询盘报价沟通邮件模板。

01、公司网站邮箱收到询盘后的自动回复（1）

Dear John Smith,

Thanks for your below inquiry.

This is an automated response to acknowledge receipt of your e-mail. We assure you of a prompt response from a member of our experienced sales team.

During this time, you can also learn more about us via any of the channels below:

(a) Visit our website for more information at www.abc.com.
(b) Visit our Facebook Page (@abc)

We thank you for your trust.

Best Regards,
Sales Team at ABC Company




02、公司网站邮箱收到询盘后的自动回复（2）

Dear John Smith,

Thanks for contacting [ABC Company]!

This automatic reply is just to let you know that we received your message and we’ll get back to you with a response as quickly as possible. During working hours we do our best to reply as quick as we can, usually within a couple of hours. Evenings and weekends may take us a little bit longer.

If you have a general question about our company and our product, you’re welcome to browse our FAQ page for walkthroughs of all of our answers to frequently asked questions.

[FAQ page link]

If you have any additional information that you think will help us to assist you, please feel free to reply to this email.

We will get in touch with you soon!

Best regards,
Lily Lee




03、老客户发来新询价，但由于需要花费较多时间，以至无法当天给客户报价

Dear John,

Thanks for the new inquiry.

We are working on this inquiry now, and will get back to you as early as possible.

Sincerely,
Lily




04、给客户报错了价格/发送了错误信息

Dear John Smith,

Hope this email meets you well?

I will like to draw your attention to an error made in the Quotation List I sent earlier. Please kindly note that the price for the [Product name] listed on the Quotation was wrong. I noticed it after I recalculated the cost.

On behalf of [ABC Company], I sincerely apologize for this mistake. We are deeply sorry for the inconvenience we have caused you. I have attached the corrected Quotation List to this email.

Please let me know when I can call you to further clarify this issue. Please accept our apologies once again.

Thank you.

Best regards,
Lily Lee




05、客户提供了更加详细的产品规格，需要给客户重新报价

Dear John Smith,

Thank you for the detailed information provided.

With the information you provided we’ve been able to update a more detailed Quotation List for your inquiry. Attached please find the updated Quotation List.

I’m aware the new price (USD12.50/Pc) is above our original estimated offer. At the time of the estimate, we didn’t have all the specification details for your inquiry. This price is quoted including all the specification details you provided and it is the final price – you won’t get a nasty surprise when we finally sign the contract!

We appreciate your feedback on the newly updated Quoation List, and if there are any amendments to be made, please let us know.

We look forward to working with you!

Best regards,
Lily Lee




06、涨价通知（1）

Dear John Smith,

I’m just writing to inform you that starting next month, we’re increasing our price on [Product name]. The new price reflects our increased input on cost of raw material, quality of service and exchange rate depreciation.

This price increase is an unavoidable part of doing business, and we hope we can continue to serve your company long into the future. If you have any questions or need clarification, please don’t hesitate to contact me to discuss your project.

Best regards,
Lily Lee




07、 涨价通知（2）

Dear John,

How are you today?

The cost of raw material continues to rise from the middle of October, and has increased by 10% till now. Besides, due to the latest released environmental protection policy by China government, the cost of spare parts and inland transportation have been rising sharply as well.

Our managing team has formally asked us to give notification to customers that our prices will go up on 11th November, but we will be able to keep the old prices if you place order before 11th November. We suggest you keep some inventory before the price rise, if you have plans to place order recently, please confirm your order as soon as possible.

For your reference, enclosed please find the newly updated Quotation list which is valid before next Friday (11th November). The prices are the same as before, we have only updated the packing information according to your recent orders.

Waiting for your message.

Sincerely,
Lily




08、涨价通知（3）

Dear John Smith,

We are pleased to have been in business with you since the past 6 years, overcoming hurdles and challenges together in unison. We have not raised the prices of our products in all these years despite the continuous rise in various expenses. With effect from [25th July], we shall have to increase the prices by 5% on all our products.

We can no more avoid the growing expenses that go into the production of our products. There has been an undeniable rise in prices of raw-materials that we use. Labour charges of employees have also soared up along with other expenses of transportation and importing supplies from other countries. All these have led to constant lowering of company’s benefits.

As you know well, we have never compromised the quality of our products even in the hardest of times. We endeavour to keep going with the agenda of excellent quality and for that an increase in price is an apparent necessity.

Attached please find our new Price List. We look forward to your understanding in the process and hope to continue being in business with you in more years to come.

Best regards,
Lily Lee




09、客户要求降价（招标项目）

Dear John,

Thanks for your fast reply.

We do appreciate your hard work on this tender, we hope you can win it and we will spare no efforts to assist you to win this tender.

You know, except for giving you our lowest possible price to win this order, we need to use the best material to guarantee the quality of the product. We are a company focusing on the long term cooperation with the high grade product instead of doing one time business, we need to give you and your client the best quality product with the best material. Therefore, we can’t compromise on the material, and it will be very difficult for us to reduce the price again.

But considering this is our first cooperation, and in order to build business relation with your company, we’d like to give you our “cost price” and leave no profit margin in our side to assist you win this tender. Attached below please find the updated Quotation list with our rock bottom “cost price”:

We hope our efforts will help you win this tender, and hope to hear from you soon!

Sincerely,
Lily




10、通过给客户提供折扣的方式催促客户下单

Dear John Smith,

Thanks so much for being a loyal customer for all these years! To show our appreciation, we are pleased to offer you a discount on any new order before the end of July. To claim this discount, just send us your order before July 31 and we’ll take 5% off when we send the Proforma Invoice. It’s our way of saying: Happy Second Quarter!

Wishing you all the best.

Best regards,
Lily Lee

PS: You know how busy it gets around Q2 which means, we can’t offer this discount after July 31 (even if we want to!) so be sure to send us the new order right away and we’ll get you on the calendar. Cheers!




11、给客户提供折扣价格后的跟进沟通

Dear John Smith,

I haven’t heard back from you, so I just want to make sure that you received my last email regarding discount price I offered for [product name]. I just really think you could benefit from this promotion event.

I’ve put together a few pieces of content to show you exactly how our product can help. Please take a look:

• [link]
• [link]
• [link]

Please note that this offer can’t last for long! If there’s anything else I can help you with, don’t be afraid to give me a call or send me an email. I’m available day and night!

Cheers!

Best regards,
Lily Lee




12、新客户询价，要求提供报价单及产品图册

Dear John Smith,

First of all, we would like to express our thanks for your interest in our [product name].

Regarding your inquiry, we are happy to provide you our brochure and our Wholesale price list. Please note that the brochure included all the information you asked for. Both items are attached at the end of this email.

In addition to the items above, we have also enclosed a catalog (presenting different types of [product] available) and our Logistics guideline of this product. We believe that this will be of help to you.

We hope our response has satisfied your request. Should there be any question, please feel free to contact us.

We look forward to hearing from you.

Best regards,
Lily Lee




13、询盘报价邮件常用语句（句首）

• Thank you for your inquiry regarding our product or service.
• Thank you for your interest in our product or service.
• We would like to thank you for your letter inquiring about our product.
• We truly appreciate your letter asking for information about our product.
• It was a pleasure to receive your inquiry about the product of our company.

14、询盘报价邮件常用语句（正文）

• According to your inquiry, we have enclosed ___.
• In response to your inquiry, please find attached in this email ___.
• To answer your question, here are ___.
• To address your request, here are ___.
• We are pleased to satisfy your demand with the attached information.
• In addition to the information above, we also attached ___.
• Besides the given information, we also enclosed ___.
• In order to fully answer your request, we would like to give some further details.
• There is some other information we believe may be useful to you.
• You can find some relevant items below.

15、询盘报价邮件常用语句（句末）

• I hope you are satisfied with the information above.
• Hopefully, the information attached is sufficient for you.
• We hope that the details mentioned were useful to you.
• In case you would like to have more information, we are happy to arrange a call and a meeting for our further discussion on this matter.
• If necessary, we always welcome a call or a meeting at a convenient time for you to understand more about our product/service.
• We also look forward to welcoming you to our office for a better understanding between us.
• Should there be any further inquiries, please do not hesitate to contact us.
• If you require further information, feel free to contact me.
• If you have any question or need more details, we are always ready to help.
• It would be my pleasure to know how more can we assist you.
• Thank you for your time and your consideration. I look forward to hearing from you soon.
• We look forward to doing business with you in the future.