外贸函电 | 要想询盘回复率高？外贸邮件该这么写！

Hello大家好，我是六安君~

相信很多做外贸的家人朋友们都遇到过这样一个问题：每天几百上千的邮件“轰炸”客户，可询盘回复率依旧少的让人怀疑人生。有想过为什么吗？我们是否该考虑以下几个问题？

1. 邮件主题是否能够吸引客户眼球？
2. 邮件内容是否简洁？是否有采取个性化的表达方式？
3. 邮件底部签名档是否注明发件人的职位、公司网址、联系电话？

只有以上这三个问题都解决好了，我们这些外贸企业外贸职员才能更好地利用外贸邮件有效精准地去开发客户、跟进订单，更好的扩张海外市场。

下面安君总结了几篇比较有代表性的外贸邮件供各位读者借鉴一下。希望各位读者能在外贸的旅程中遇到更多不一样的精彩。

1.收到客户询盘时的回复

Dear sir,
We hereby acknowledge receipt your inquiry of XX,(products)and i just got the information from our production department,these standard is available forus，and the now pls check the quotation below:
The specification you required:
The length:
The diameter:
The material
........
The price:XX usd /pes FOB(tian jin)
I hope this is the one in your favor. As a experienced company (ISO9001:2000)in the XX filed for more than 20 years.and we take the opportunity seriously to cooperate with you.if you have any questions ,pls feel free to contact me.i will try my best.
Thanks and regards
签名 ：×××




2.客户询盘模糊向客户询问规格
Dear sir,
Thanks for your inquiry of our XX(products).on dec.10th.and we are in XX filedfor many years,so we are confident we can do it . but the specifications yougiven is still lack.such as the diameter,meterial,quantity and so on.....,sopls can you send us the details?the drawing(cad)is ok.
After we confirmed,we are happy to provide you with our good quality andcompetitive price.
Look forward your soonest reply,
Thanks and regards
签名 : ×××

3.针对客户的讨价还价
Dear sir,
Sorry for my late reply,i discuss with our boss for a long time, but regardingthe price,it is near our bottom line,you know the market is changingeveryday,and it is hard to cut more on cost as we need the products with bestquality.

But we treasure our first cooperation,so we allow you a 2%discount,this is thebest i can do for you.
I hope that if you have the will to cooperate,pls don’t just focus on theprice,the most important is the quality,i think.

If you any comments ,pls let me know.
Thanksand regards
Tracy

4.应对客户的迟迟不回复的邮件
Dear sir,
Did you receive our quotation on dec12th?and no reply from you.i was waitinguntil all the colleagues left the office. May be you are very busy.
So pls can you take some time to give me a reply?and kindly give me some adviceon XX(products)
Look forward your reply
Thanks and regards
Tracy

5.针对报价了不回复的
Dear sir or madam,
Hope you still remember me,i sent you quotation for XX(products)on XX(date)，well maybe you are very busy ,and i understand.
I review your websit very carefully, and have much interests to make a startfor our cooperation,to provide the best special service.
Could you give me some advice so that we can do better .
Best regards

Tracy

补充知识

收到来信
1、i have just received your kind letter.
2、i was very happy/glad/delighted/pleased toreceive your letter yesterday morning.
3、your kind letter of saturday arrived thismorining

久未通信
1、pls pardon me long in writing to you
2、i must apologize for not having written to youpreviously



未及时回信
1、i apologize for the delay in my reply
2、i apologize for being a day late with the delayreply to you
3、having lost your last email ,i have not beenable to reply sooner

久无音信

1、i have not heard a word you for a long time
2、there has been no news from you for ages
3、As i have not heard of you for long,i feelanxious


表示歉意难过

pls accept my sincerest apologies for the inconvenience i fear we caused you


遇到不好的事情
1、i have deeply grieved to hear the death of yourfather
2、i was most distress to learn from your letter ofthe illness of your father