COVID 19 letter:
1.（首先介绍这位明星，可能是你的客户之一；然后，你描述他们所面临的问题；再然后揭示这位明星是如何成功的，当然是利用你的产品或服务。人们喜欢听故事）
Hi [First Name],
In the latter half of [2020], the future was looking bleak for [star person/company].
With [cause of the problem/arch] [star] needed to [get results related to your product/service].
A tough task, considering [cause of the problem/arch] — and even tougher in today’s world with [problems industry is facing due to COVID-19]
So how did [star] win?
[Short sentence on the star’s triumph, related to your product/service].
2.（受新冠状病毒疫情影响，能否保证交货期就是你最大的优势，如果你们工厂有这个优势或者你们有充值的库存，你一定要好好利用这个机会。）
[Your company] specializes in [product/service that helped star win], and I realize you might be facing similar challenges right now.
I’d love to help. I created a personalized template to help you [benefit]. Can I send it to you?
You can still buy [product] from China in 2020 without the effects of Coronavirus
Hey [name],
Greetings from China!
Because of the Coronavirus, the market here in China might be running out of [product], but I’m glad to tell you that [product] is in stock from us.
Please drop us a line if you plan to store enough [product] for 2020.
Thanks,
3. Hi [name],
As you know, the world is focusing on the Outbreak that happened in China, I’d like to let you know a few things:
1.The Outbreak happened in Wuhan City in China, and the most serious cities are only in Hubei Province, other provinces like Zhejian, Guanggong and Suzhou are not seriously affected.
2.The Outbreak can only be infected by human to human through the air with closed contact, NOT by goods to good.
3.China is now doing every possible means to make everything is under control, and I do believe that you will hear more good news soon.
4.The WHO (World Health Organization) announced that it is just a PHEIC (Public Health Emergency of International Concern) but not an “Affected Area”.
5.Please feel relax to do the business with us, and your trust and support will be the best confidence contribution to our battle. Your trust and effort will return you more in the future.
I really appreciate it.
4. （利用coronavirus/COVID-19/新冠肺炎的问候，帮助你在外贸开发信上打破僵局并且与潜在客户建立良好的关系）
Hi [First Name],
I hope you and the [their company name] team are holding up well amidst the Coronavirus outbreak. We, like most others, are working from home and doing the best we can.
I noticed [insert link or mention site]. It’s clear that your business is making an impact on the [insert industry/market].
My name is [your name], I work at [your company], and we [one-pitch sentence]. We’d like to help you [benefit your company offers] by [offer — free trial, demo, discount, etc.]
If you’d like to talk — or need anything at all, just give me a shout.
[signature]
5.解决状况：
（新冠肺炎疫情COVID-19取消订单的回复邮件模板——订单和原料已经安排下去不过还未开始生产，已经产生了成本）
Hi [name],
We totally understand your situation, and I hope everything goes well.
Regarding this order, all the material and components were already in place. Is it possible to HOLD the order instead of cancellation? And we could continue the business after the epidemic.
Take care,
6.解决状况：
（疫情期间，延长交货期）
Dear [name],
I am very sorry that the delivery date of your goods may be delayed.
For now, it’s the key time for China to make the Outbreak under control, and the whole China prolonged around 10 days of the Chinese New Year holiday, which means your goods would be delayed at least [15] days.
Our government is doing every possible means to control the Outbreak, as long as we could work together to help our country to pass this important period, then everything will be back to normal immediately.
At a special time like this, I really hope you can share your best understanding of it, and I really need your support, as well as our company and China. Your trust and effort will return you more in the future.
We really appreciate your support for all.
Best regards,
报价后/发送开发信/打电话后没有回应：
1.（一封透明和诚实和开发信跟进模板，其实很少有人期待来自销售代表的开发信，但人们已经接受它作为职业生活的一部分。这个开发信模板承认了这一点，也正式由于它的透明和诚实，这样的表述是有效的。）
Hi [Name],
I hate pushy salespeople, at the same time I’d hate to think I gave up on trying to help you when all you needed was one piece of helpful information I’d forgotten.
[more content]
2. （这是一封简短但实用的跟进型外贸开发信模板。在开发信中再次提出了潜在客户的痛点及解决方案，这是很明智和有用的。这个跟进型外贸开发信模板适用于前几次的跟进。）
Hi [First Name],
[Your name]again. Just touching base from few weeks ago.
Would love to have a quick conversation to see if I could help you with your [give a solution to their problem].
Are you available [insert two times] for a quick 10 minute call?
Regards,
3.（ 一个相对比较直言不讳的外贸开发信序列，这是该外贸开发信序列4个模板中的第一个跟进开发信，另外3封也属于跟进型开发信。这封邮件可以在第一封开发信发出后的第3天发送）
+How about that teaming up?
Hey [First Name],
Have you had a chance to think about my idea? Both our companies could benefit from this synergy. We could expand our customer bases and increase profit.
What do you say?
Let’s have a meeting and come up with some strategies. Here’s the link to my calendar, so feel free to make an appointment:
[calendar link]
Hope to hear from you soon,
+Persistence is my middle name
Hi [First Name],
I’m not ready to give up just yet because I believe that we could achieve some great things together.
Our call will take up only 15 minutes of your time, so let’s talk and see if we can work something out.
Here’s the link to my calendar, so find a time slot that suits you:
[calendar link]
Warm regards,
[signature]
+I respect your time. You should too.
Dear [First Name],
I just want to check how you’re doing and whether you had the time to take a look at our new [feature/features]. I know that must be super busy, and that’s exactly what [your product] can help you with! The whole idea behind the latest feature upgrade is to help business professionals like you work less and achieve more.
Here’s the link with all the details: [link to new features]
All the best,
[Your name]
+Do we need anything else?
{{First Name}},
As you know, we did everything previously agreed upon. This means that we:
1.say what you accomplished
2. say what you accomplished
3.say what you accomplished
Is there anything else that you need us to do before we move on to the next step this week?
Cheers,
[signature]
4.（在开发信跟进中利用value proposition来鼓励客户尽快回复你，简明扼要地告诉客户你所发的跟进开发信的目的，就是为了在某个方面帮助客户获得更多的好处，借此来鼓励客户尽快回复你。）
Hey [Name],
I’m reaching out because I have several ideas for [how the prospect can benefit from your products/services].
Would it be okay for me to reach out next week to share those ideas with you?
Regards,
5. （如果你是通过电话开始销售活动，但你的潜在客户却没有接听，建议你发送上面这个跟进型外贸开发信。
据说这个跟进邮件在24小时内成功率超过80％。起原因在于它的简短而切合实际。 如果在邮件中没什么问收件人很复杂的问题，那就意味着潜在客户可以快速且轻松地回复。通过发送电子邮件和提供你的电话号码，他们可以选择最适合他们的回复方法。
如果他们现在没有时间与你联系，这也没问题，因为你已说明了再次联系的时间，为将来的联系做好了准备。
Sorry I missed you
Hi [Prospect],
Sorry I missed you on the phone today. I was calling because [explain your purpose].
My voicemail said I will try you again on [date and time] and you can always reach me before at [phone number].
Cheers,
[Salesperson]
6. （利用祈使句“先强硬后柔和”的跟进型外贸开发信）
Hi [name],
Drop me a note if you caught the email below [name]; I know you’re a busy man!
I’d love to talk a little bit more about [my company], yourself, and any ways in which we can be collaborating. A phone call / Skype would be a pleasure.
Hope you had an excellent weekend,
开发信经典公式：
1.（一封内容丰富的且适合群发的B2B外贸开发信模板）
Hi [name],
As I’ve gotten to know your company better, I’ve come to believe that our company aligns well with both your company’s immediate needs and ultimate goals.
We can offer [product or service] that will allow you to [solve specific problems they’re facing]. We use different tactics than our competitors, including [differentiators from other companies in your space].
We’ve consistently been recognized for our exceptional product quality and service, like [specific accomplishments you can reference]. We were able to help one of our customers [reference a specific, relevant customer story].
Given how well our [product or service] suits your needs, I think we could do some great work together.
[Engaging question to wrap things up]?
2. （一个在后新冠疫情时期（Post COVID-19）基于AIDA经典公式的外贸开发信模板，这是一个基于AIDA（Attention, Interest, Desire, Action）公式的外贸开发信模板，你可以在后新冠疫情时期（Post COVID-19）使用）
Hi [First Name],
If you’re like most [lead’s role], you know how hard it can be to [deal with the problem your company solves], especially when [relevant change in the industry since COVID-19].
Our [product/service] eliminates the stress and improves this by [one-sentence pitch]. Here’s what [customer ] has said about us:
[customer testimonial about the problem]
Would you like to also have [the benefit of your product]? If yes, will you email me the best time to give you a call next week?
Hope your team is staying healthy,
[Signature]
3. （问题/搅动/解决，经典PAS模式 Problem-Agitate-Solve，因为疼痛比快乐更有动力。 人们希望避免麻烦，问题和不必要的负担。）
Hi [name]
When’s the last time you finished everything on your daily to-do list?
If you’re like most busy executives, you’re constantly struggling to stay on top of everything – let alone be the effective leader you need to be.
Our software helps motivated entrepreneurs like [Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell] save as much as ten hours per week that can be directed back at your top priorities.
I’d love to give you a personalized demo. When are you free next week?
Thanks,
社交媒体开发客户：
1.（在图片中一定要为每个潜在客户提出一些真实的想法，这将帮助他们认真对待你，并考虑回复你。与其说”saw some LinkedIn post”，还不如直接放上你看到的确切的LinkedIn帖子的链接，这样你的开发信会更加个性化，你会让它不那么有销售力。）
Hi [firstName],
Just saw one of [companyName]’s post on my LinkedIn thread and after digging a bit more into what you guys do, I came up with a few ideas
Since I find what you’re doing very innovative, I also did a brainstorming session with my team and we came up with a few things that could really help you boost your growth.
I also took some more notes about how to execute those ideas so if you’re free sometime next week I’d love to have a chat with you!
Have a lovely day!
2. （这就是你如何销售产品的酷炫方式，就是把一个纯粹的价值发送到潜在客户的收件箱，然后你就可以走了）
Love your LinkedIn Post
Hello [firstName],
Was reading one of your recent LinkedIn posts about [topic], and I loved it I saw an opportunity for you to [describe your value proposition].
Check it below
Regards,
3.（潜在客户公司如果有什么动静，你可以使用这个外贸开发信）
Ideas for generating leads
Hey [first name],
I saw that you recently posted a question on LinkedIn about how to generate new leads for your company.
How, if at all, would you like to improve your strategy? I’ve found that [solution] has been successful for others. I would love to set up some time to chat about this solution if it strikes your interest.
Best,
4. （如何利用分享有价值的资源来开启你和潜在客户对话）
Thought you might like this article
Hi [name],
Your latest article on [subject] got me thinking.
I found this article on [article title] that may be beneficial to you and your team. Here’s the link to check it out – [link]
Hope you find it helpful.
Regards,
介绍产品、公司、自己：
1.（一封适用于群发的介绍工厂和产品实力的开发信模板）
Hi {name},
Please allow me to get straight to the point. If you are in the [ABC] industry, I want to pitch you with the following benefits which are something you shouldn’t miss in [2020]:
Competitive price because we produce our own raw material since [1995] in a [40,000] square meters factory.
One-Stop customized product and any requirement can be met for both OEM and ODM.
Trusted by [100+] customers in the US (Company A, Company B and Company C) and Europe (Company D, Company E and Company F) with [1,000 tons yearly output from 20 machine lines].
Please find out more about what you can benefit from us by visiting [your website], and let’s keep
2.（推广新品类/新产品的开发信模板）
It’s here! The [product name]
Hi [Name]
I hope you’re having a wonderful day!
I am emailing you today to let you know we have opened doors to our [product name].
It helps you [describe the problem and solution].
To learn more about what it does, click here…[Link]
Make sure you buy it before [mention either a time frame or a number of sales].
Here is a testimonial from a recent customer [add a review from a customer].
If you have any questions about the product, please respond to this email or use the live chat on the product page. Our staff is waiting to respond to you.
Thank you,
3.（一封回复率不错的外贸开发信模板，表达了对潜在客户企业的了解，告诉对方这不是一篇烂掉街的群发信。）
Hi [name],
I know that your company is good at [the furniture industry] in [the US market] and has been established for five years.
Our new [product name] in the attachment is very suitable for your [XYZ-123 series] products. In addition, we have [our own professional designers to meet any of your requirements].
Let’s schedule a quick 10 minutes phone call so I can share the idea with you. What date/time works best for you next week?
4.（如何在邮件中告诉潜在客户你是如何找到他/她的联系方式，并且以此作为切入点进行开发）
Hey [Contact Name],
I hope this email finds you well! I wanted to reach out because [explain how you got their contact information and how you relate to them: talked to a colleague, saw your company online, etc.].
[Your Company] has a new product that will help (your team at) [Company Name]. [One sentence pitch of benefits].
I know that [our product] will be able to help [Company Name] [insert high level benefit].
Are you available for a quick call [time options]?
5.（一封供大家参考的英国人写的开发信，自然简洁、恰到好处，没有一个复杂或者高级的单词，也没有难以理解的句型和语法。）
Dear [name],
Please allow me to introduce myself. My Name is [XXX] and I manage the sales department here at [XXX] company.
Thank you for taking the time to review our products. Are there any in particular that you are interested in?
Attached is our latest brochure and price list. I would recommend you take a look at [XXX] and [XXX], both are very unique and in high demand.
Any feedback you can give would be greatly appreciated. Let me know if you require samples.
Many thanks,
约见客户：
1.（如果你刚好要去潜在客户的城市，你可以这样写邮件去约见面机会）
while I’m in the neighborhood
Hey [first name],
I’m here in [city name] this week for [reason for traveling].
I know you must be busy, but I’ve always admired your work in [describe role] and appreciated all you had to say when [mention last time you spoke]. Since then, I’ve made some developments of my own in this arena.
If you’re around and open to meeting up, I’m flexible to whenever works for your schedule.
Best,
2.（告诉客户你将到访他的城市，希望可以请他喝杯咖啡并安排一个见面）
While I'm in the neighborhood...
Hi [first name],
I’m here in [City Name] this week — I’ve missed being out in [City or State Name]!
I know you must be busy, but I’ve always admired your work in your role and appreciated all you had to say when [mention last time you spoke]. Since then, I’ve made some developments of my own in this arena and I’d love to share them with you over coffee.
If you’re around, I’m flexible to work with your schedule while I’m in town.
开发信分手邮件：
1.（一封优雅地离开的开发信跟进模板）
Perhaps the timing just isn’t right
{{Name}},
I wanted to reach out to you one last time regarding [value proposition].
If I don’t hear back from you, I’ll assume that the timing isn’t right and I won’t contact you again.
If I can be of assistance, you can always reply to the message and I’ll be more than happy to help you.
Goodbye for now.
2.（你发出了报价但尚未收到订单或回复，可以采用这个外贸开发信模板，通常最好等待至少一到两周的时间来发送此开发信，以确保你的潜在客户有足够的时间来完成他们的内部审核或讨论。）
Should I close out your file?
Hey [name],
I know you’re busy, but I just wanted to make sure you knew that we’re ready to help you with [pain point previously discussed].
If you’ve already decided to go in another direction, I totally get it. If you let me know, I’ll be sure to close your file and stop bothering you.
If you’re just too busy right now, which let’s face it, we all are from time to time, let me know that too, and I’ll just make a note to follow up in a few months when things settle down.
If you have any questions about the proposal I provided, or if there’s anything else I can do, you got it—let me know.
I look forward to hearing from you,
3.（你自己都可能不相信外贸开发信居然可以在新年这个时候写的这么有创意，对于那些一直没有回复你外贸开发信的潜在客户，你可以顽皮地让你自己重新回到买家的视线中，利用这样一个有创意的方式，在新年这个时机中，你和对方都不会太尴尬）
It's been a while
Hi [prospect name],
We don’t talk anymore, like we used to … But it’s a new year, and I’m ready to try one last time.
When we last spoke, we discussed [pain] and how [product] could help [drive X results]. Are you still interested in continuing that discussion? If not, please let me know so I can stop playing this song.
Best,
4.（用一句妙语来结束外贸开发信的对话，这个分手跟进外贸开发信模板非常简洁，但因为采用了一个有趣的方式来表达，不仅给潜在客户留足了余地，也给自己留了退路）
Re: [Client company name] + [your company]
Hi [FirstName],
Any interest here or is it time for me to hang up the towel?
Regards,
节日销售：
1.（春节放假催客户下单的_开发信模板，催客户下单的思路不是直接问客户啥时能下单，可以转换成如果你在什么时候下单，我们可以提前做完，交货给你，让你在圣诞节或者别的节日促销中获得更大利益。或者说我们生产周期要多久，你现在下单，就能立刻安排，优先安排你的订单生产。还有技巧就是告诉客户，原材料马上要涨价了或者已经涨价了，如果他在规定时间下单，我们还是按照原价给他做。）
Hi [name],
Our factory will take a long Chinese New Year holiday from [January 25th to February 12th].
Usually, our production circle is 40 days, so orders confirmed by [15th Dec 2020] can be shipped before the holiday.
Could you please check your inventory and back up full cargo in time？
Thanks for your great support as always!
2. （一封节假日提供折扣或优惠的外贸开发信模板，每年的这个时候，许多潜在客户都比较放松，不那么拘谨，你利用这一点，在适当的时候发送一封轻松的开发信邮件。换句话说，如果他们在年底前成交，那么现在是提供折扣的时候了）
Hey [Prospect name],
We’ve all gotten gifts we wish had never been placed on this earth. But this gift I have for you? It’s not one of ’em.
If you buy anytime between now and December 31, I can offer you [insert discount]. As simple as that!
If you’re interested in learning more, give me a call or schedule some time on my calendar.
Happy Holidays,
3.（利用表情符号让你的圣诞节销售邮件脱颖而出，虽然假日季节将充满销售机会，但你可以肯定你的公司不会是唯一一个争夺客户注意力的公司。这时你可以通过在邮件主题行中增加emojis来突出你的邮件。）
Not that gift or this one
Hey [Lead name],
I know your inbox is flooded with gift emails and discounts, and you can’t wait for that tree lighting ceremony. But solving [insert biggest problem that your product or service solves] could actually be your biggest gift this year since it’s going to [insert biggest benefit and quantify it (going to save you $X,XXX from your marketing budget)].
If you’re ready to get that free consultation call scheduled, just book a slot on my calendar.
Happy Holidays,
问题处理：
1.（由于海运费暴涨让客户接受延期出货的邮件模板）
Hi [first name]
We totally understand the serious situation, freight charge increase & container shortage, at the moment. And it might be difficult for both of us to proceed.
To be candid with you, we keep doing everything we can to fix the bad issues for you. And we suggest you delaying the shipping date to avoid the crazy price during this peak season, even if the mass production was already completed.
Kindly note your goods will be stored carefully in our warehouse, without any storage cost. So you could request the delivery whenever the time is better for you. We’re standing by 24/7.
I hope this email finds you well and hope this updated information takes away your worry or depression.
Good luck, to both of us.
2.（当客户要求你打折时的回复邮件模板，逃避潜在客户的问题会让你看起来更关心自己的利益而不是客户的利益。相反，你可以勇敢地面对他们，并解释为什么把这个讨论推迟到以后以及为什么这样做对双方都有利）
Hello [Prospect name],
I appreciate your question. Before we talk about discounting, I’d love to find out a little more about the pain points and priorities of [prospect company] — to ensure I can make the best recommendation on how we can help.
I think we should set up a 30-minute call this week. Would you like to book a time on my calendar that’s convenient for you? [Insert calendar link here]
Best,
3. （当客户要求你打折时的回复邮件模板，建议不要直接对那些要求打折的人说 No，因为很有可能他们真的有一个很合理的理由，这一切都归结于价值交换。例如：买方可能正在处理季节性预算或短期现金赤字，在这些情况下可以考虑打折，但要确保你要求得到一些回报。）
Hello [Prospect name],
I appreciate you asking about discounted pricing. Can I ask why you’re seeking a discount? I’d love to learn a little more about your budget and understand if I can explain the value of our solution further.
I’d be happy to jump on a quick call today or tomorrow, what date/time is best for you?
Regards,
4.（当客户要求你打折时的回复邮件模板（三），这个邮件是一个例子而不是一个可以直接套用过的模板，但你可以使用这个邮件中的表述。一旦买家清晰地看到你的产品从长远来看会给他们省钱，他们很可能会打退堂鼓或者放软要求）
Hello [Prospect name],
Your current product requires repairs and maintenance work approximately 10 times per year, which accounts for $3,300 in service and labor fees. You also paid $670 for new parts.
Our data shows these machines tend to break down twice as often after their third year in use, so next year you should expect to spend at least $7,000 for the same costs.
In addition, your productivity is seriously impacted each time it’s not in use — costing you roughly $2,000 this year and an estimated $4,000 next year. Our product will save you upwards of $11,000 in just one year.
Does that justify the price I quoted you?
Thanks,
涨价：
1.（宣布涨价的外贸邮件模板，）
Dear [Recipient],
First of all, allow me to thank you for being such a loyal and consistent customer to [name of company] over the years. Your satisfaction is very important to us, and we hope we have been successful in providing you with excellent customer service and products.
I never like having to write this letter, but it’s unfortunately sometimes necessary. Due to [reasons for the price increase], we are going to be raising our prices on [type of product(s)]. The increase will be from [amount] to [amount], and will take effect beginning [date].
This price increase is minimal, and something we must do in order to continue to provide you with the quality you’ve come to expect. If you have any questions or concerns please don’t hesitate to contact me immediately.
Thank you,
2.（宣布涨价的外贸邮件模板）
Price Changes – [July 2020]
Dear [name]
I’m writing to let you know that our prices will be increasing by [3%] with effect from [1st April, 2020]. For you, this will mean an increase from [$800pcm to $824pcm] starting with your April invoice.
As you know, we value your business and have enjoyed working with you and achieved some great results along the way. Like any business though, our own operating costs do increase over time.
To maintain the level of service you’re accustomed to, this modest increase is necessary, so we wanted to communicate this to you in good time. We’re confident that our prices remain competitive within our sector for the quality of the products/services that we provide and as always, we’re focused on the results we provide to clients.
Thanks again for your business, and please contact me if you have any questions about your new prices.
Yours Sincerely
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