外贸英语函电实训教程图书目录

Module 1 Basic Knowledge of Business Letter Writing

1.1 Functions of Business Letters

1.2 Forms of Business Letters

1.2.1 Full Block Form :

1.2.2 Modified Block Form with Indented Style

1.2.3 Modified Block Form

1.2.4 Simplified Form

1.3 The Structure of Business Letters

1.3.1 Parts of a Business Letter

1.3.2 The Ways of Writing All the Above Parts

1.3.3 Addressing Envelopes

1.4 Writing Principles and Language Features of Business Letters

Module 2 Establishing Business Relations

2.1 How to Establish Business Relations

2.2 How to Write a Letter for Establishing Business

2.3 Specimens of Aiming at Establishing Business Relations

Module 3 Enquiries and Replies : -

3.1 Guidelines for Writing Enquiry Letters

3.2 Forms of Enquiries

3.3 Specimens of Enquiries and Replies

Module 4 Sales Letters, Firm Offers and Counter-offers

4. 1 Sales Letters

4.1.1 The Purpose of Writing Sales Letters

4.1.2 Two Functions of a Sales Letter

4.1.3 The Principles of Writing a Sales Letter u2014u2014 A1DA

4.1.4 A Specimen of a Sales Letter

4.2 Firm Offer Counter-offer

4.2.1 Firm Offer and Non-finn Offer

4.2.2 Counter-offer

4.2.3 Specimens of Firm Offers and Counter-offers

Module 5 Orders

5.1 Orders

5.1.1 Format of an Order

5.1.2 Specimen of Orders

5.2 Acknowledgements

5.2.1 Forms of Acknowledgements

5.2.2 Specimens of Acknowledgements

5.3 Specimen of a Sales Contract / Confirmation or Purchase Contract / Confirmation

Module 6 Packing

6.1 Factors Which influence the Nature of Packing

6.2 Functions of Packing

6.3 How to Write a Letter on Packing

6.4 Specimens of Packing

Module 7 Terms of Payment

7.1 Three Main Methods of Payment

7.2 The Time of Opening an L/C

7.3 Specimens of Letter of Credit

Module 8 Transport and Insurance

8.1 Transport

8.1.1 writing Purpose

8.1.2 The Structure and Content of a Letter on Transport

8.1.3 Specimens of Transport

8.2 Insurance

8.2.1 Necessities of Insurance in International Trade

8.2.2 Functions of Insurance

8.2.3 Various Kinds of Risks

8.2.4 The Structure and Content of a Letter on Insurance

8.2.5 Specimens of Insurance

Module 9 Complaints and Claims

9.1 Complaint

9.1.1 How to Write a Complaint Letter

9.1.2 How to Write Reply to a Complaint Letter

9.1.3 Specimens of Complaints

9.2 Claim

9.2.1 How to Write a Claim Letter

9.2.2 How to Reply to Claims

9.2.3 Specimens of Claims

实训项目参考答案

参考文献