10年外贸人，分享好用的邮件模板

外贸10年，总结了不少模板，现在走上了创业路线，为纪念我多年的外贸生涯，先分享我之前总结的邮件模板，希望大家不要见笑，如果大家有更好的模板，也可以分享一起欣赏。

01

开发篇

开发篇1，针对新客户开发：

个人看法：

1、简短，客户一目了然，不回耽误客户时间阅读。

2、主题New Supplier吸引。

3、价格吸引，不管是真的还是假的，客户可能会联系。

4、免费样品和目录吸引。一般客户对免费样品和目录会感兴趣的，发给对的人，基本上会回复。

主题Re: New Supplier Offer for XXX From XXXXX/ Name+Date

Dear XXX

We manufacture XXX products. I believe our price will be cheaper at least 10% than your current supplier for the same quality products.

Free samples and E-catalog will be provided if needed.

Email me or just call me directly to talk more. Thank you!

Best Regards

XXXXXX

开发篇2，针对联系过的老客户开发：

个人看法：

1、简短，可能感兴趣的产品加粗显示，不回耽误客户时间阅读。

2、主题New Offer吸引，

3、免费样品吸引

4、新价格吸引（自己随便改改价格）

Subject：Re: New Offer for XXX From XXXXX/ Name+Date

Dear XXX,

Long time no your news. How are you doing these days? Hope everything goes quite well with you.

Is there any inquiry about cloths, Gloves, Wrist/heel straps, Mat, Sticky mat, Chair, Tapes and some other Products ? We would like to send you free samples for most of our products. Kindly please contact us if you are interested in them.

By the way, The price for some of products you inquiried was updated. Please email me back if you need to know the new price.

Thanks in advance and have a nice day !

Best RegardsXXXXXX

不同的客户用不同的开发信，这两个是我用的最平凡的，也是最有效的。

02

报价篇

报价篇1， 标准邮件报价(针对第一次报价客户)：

个人看法：

1、标题，多次提到公司名和自己的名字，让客户记住你，这一点在后期邮件跟进中会起到非常大作用

2、 第一段再次提到公司名和自己的名字，并且Manufacture 后面即使不是你们生产的，也可以这样写，因为客户希望你是manufacturer.

3、正文报价简洁，明了，价格可以加粗，很多外面人，包括一些老外贸业务员经常在报价中忘记报运费条款和付款条款，如果这个没有写，客户会再次邮件问你，这样就加长了谈判时间。

4、最后有一个勾引，就是样品勾引，记住，每一份封邮件给客户，一定要有一个问句或者选择句，这样可以牵着客户的鼻子走。而不是让客户牵着你的鼻子走。

Subject: Offer+Product Name from +Company Name/ Your Name+Date

Dear XXX

Thanks very much for your inquiry and interesting in our products. This's XXX,sales manager from XXXXX, manufacturer of XXX and some other products in China. Here in following is our best offer based on EX-W Terms.

1) Item: Cleanroom Mat

此处插入产品图片

2) Size: Width 1.0m*Length 10m*T2mm

3) Unit Price: USD86.3/Roll based on EX-W

4) Lead time: 2-3 weeks5) Payment Terms: T/T in advance

6) Packing: Standard Export Packing （或者写具体的产品包装）

By the way XXX（客户名字）, Do you need samples to test ? Our samples are available for free of charge for your evaluation. Your positive early reply will be highly appreciated and thanks in advance.

Best Regards

XXXXXXFrom XXX

报价篇2， 快速报价(针对新客户)：

个人看法：

1、标题，提到公司名和自己的名字，让客户记住你，这一点在后期邮件跟进中会起到非常大作用

2、第一段再次提到自己的名字和公司名字，让客户记住你

3、正文报价简洁，条款齐全。

4、第三段中呼唤客户的名字，让客户感觉到亲切，提到样品，直接从报价提到样品。

Subject：Re: Offer gloves From XXXXX Manufacturer/NAME+DATE

Dear XXX

Thanks very much for your inquiry and interesting in our products. This's xxx from XXXXX.We are a leading manufacturer of xxx in china.

With quantity of 10,000pcs of .Our best price is USD0.69/pairs,EX-W Terms,Lead time of 1-2 weeks.

By the way,XXX,Our samples are available for free of charge for your evaluation if you like.Awaiting for your feedback and thanks in advance.

Best Regards

XXXX

03

跟进篇

邮件跟进篇1：

个人看法：简单跟进，问题在于这份邮件什么时候发， 我一般是报价后客户上班1-2小时后跟进。如果没有回复，我会再次邮件跟进一下。

如果客户还没有回复，我会电话跟进。即使你口语不好，或者客户说的你听不懂，你只要清楚的介绍：This is XXX speaking from XXX company. Could you please check your email and give me a reply?

Subject:Re: Follow up Offer gloves From XXXXX Manufacturer

Dear

This is xxx,sales xxx from XXXXX,manufacture of xxx. We appreciated your enquiry about xxx via Alibaba dated on xxxx.

I am writing to ask if you have received my quotation? Now I am sending it again as below. Hope you could spare your time to check if the price is workable for you. Awaiting for your feedback and thanks in advance.

Best Regards

XXXXX

邮件跟进篇2：

Subject:Ref 2nd-Follow up Offer gloves From XXXXX Manufacturer

Dear XXX,How are you doing today ? Hope everything goes quite well with you.

I am sorry to disturb you but I'd like to have your idea about our offer for xxx products quoted as below email on Jun.th 26th. We can serve you well after knowing your comments,right? Hope there would be good cooperation between our two companies.

Your prompt feedback will be highly appreciated.

邮件跟进篇3：

Subject:Re:3rd-Follow up Offer gloves From XXXXX Manufacturer

Dear XXX.

Is there any updated news from you about the Gloves we quoted on Jun.th 26th. Your early feedback will be greatly appreciated.

By the way, XXX, Any new inquiry about xxxx, Kindly pls feel free to contact us.Thanks!

这个邮件，大家细细体会，承担的关键在于跟进，不断的跟进，一份订单下来一般需要7-11次跟进报价。所有亲们对不同的产品，不同的客户在跟进上面要下功夫。报价后，如果没有回复，没有电话，跟进信一定要频繁。还可以用不同的邮箱去跟进。

邮件跟进篇4：

Subject: Samples available for gloves from XXX+Name.

Dear XXX,

This's XXX from XXXXX, manufacturer of Glvoes .

Have you spared your time to check our offer below? Your prompt feedback about our offer will be highly appreciated including price,MOQ,Lead time,Payment terms.

By the way xxx, Our samples can be available for free of charge for your evaluation if you like. Awaiting for your feedback and thank you inadvance.

邮件跟进篇5：

Subject：rofessional suppler for Gloves.

Dear XXX.

For so many days no response from you,now I am writing to remind you about our offer for gloves dated on July.25th. We would like to work out a better price for you after feedback by you. Any of your comments by return will be much appreciated

It will be our big pleasure if we have the opportunity to be on service of you in near future. Looking forward to your early reply.

邮件跟进篇6：

Subject:Re: Gloves Manufacturer XXXXX.

Dear XXX

Long time no news from you,How's everything going these day?

I am writing to ask if the Glvoes project still open? Kindly pls keep us posted about that .Thanks.

By the way XXX, any new enquiry,Pls do not hesitate and feel free to contact us.Awaiting for your feedback and thank you in advance.

以上模板是我认为比较好用的，分享给你们。

---

开发国外客户，建议使用外贸软件工具去开发，提高工作效率，有软件帮你整合数据，真的能带来很大的效率提升，如谷歌地图工具，海关数据，whatsapp工具，fb工具，领英工具等等。

你可能喜欢：

这里有个海关数据福利活动→

进口海关数据，查询33个国家福利活动中

外贸开发客户的一些技巧，全是干货~

解决登录不了linkedin.com的问题，如何用领英开发客户

用whatsapp开发国外客户效果怎么样？

whatsapp这么用，订单接到手软！！！

18个抓单秘诀让你业绩暴涨