外贸邮件｜跟进邮件的5个原则及回复模板

1. 保持简短：估计有 70% 的电子邮件是在移动设备上阅读的，因此请保持简短并快速切入主题。

2. 时间很重要： 在白天的正确时间发送，不要在周末或下班后发送。在发送后续电子邮件之前等待两到三天（除非需要尽快回复）。

3. 个性化：虽然电子邮件后续模板（例如下面提供的模板）是一个很好的起点，但应该个性化的电子邮件以建立更牢固的联系。

4. 包括时间安排：如果需要回复，请明确说明日期和时间。如果向客户索取信息，请准确告诉他们需要什么以及何时需要。不要忘记告诉他们将如何处理这些数据。

5. 着眼于未来：不回复无需解释；关注未来的关系。

1）提出建议后邮件跟进

Subject line: Following up on my proposal

Dear R,

I am following up on the proposal that I sent to you on 12 September.

If you have any questions about the proposal or discuss any aspects of it, please get in touch. I can provide any additional detail or supporting information that can support you in making a decision

Please feel free to contact me to arrange a meeting. I'm looking forward to working with you in the future.

Yours sincerely,

Lena

2）提出报价后邮件跟进

Subject line: Following up on quotation (reference)

Dear R,

I am following up on the quotation that I sent to you on 12 September.

If you have any questions about the quotation and payment schedule or would like to discuss any aspect of the proposal, please feel free to contact me at any point

I await your reply.

Yours sincerely,

Lena

3）付款后跟进

Subject line: Unpaid invoice (reference number)

Dear R,

I am contacting you about the invoice (insert details) I sent to you on 12 September. The invoice is currently overdue for payment.

Please can you advise me when we can expect to receive payment? If you are experiencing problems with paying this invoice, please get in touch with me immediately.

I await your reply.

Yours sincerely,
Lena

4）没收到客户反应，需要进一步推进

Subject line: Information required

Dear R,

I am contacting you to follow up on an email I sent on 12 September.

I'm unable to make any progress until I receive your reply. If there's likely to be a delay in providing me with the information I need, do let me know, and I can make alternative arrangements.

Yours sincerely,
Lena

5）跟进有意向客户

Subject line: Just checking in…

Dear R,

I am contacting you to follow up on an email I sent on 12 September.

I know you're busy at the moment, but I feel that working together could benefit us both. You'll find all the information you need about us in the last email. After you've checked it out, you can contact me here to set up a call or a meeting.

If you have any questions at all, feel free to contact me at any point.

Yours sincerely,
Lena

6）开会后跟进 Subject line: Meeting follow-up

Dear R,

I'm contacting you to share my contact details after our meeting.

It was great to meet you and learn more about you and your organization. I'm looking forward to working together in the future.

If you have any questions about my role or organization, feel free to contact me at any point.

Yours sincerely,
Lena

7）老客户跟进

Subject line: Catching up

Dear R,

I'm currently contacting old clients and customers that we haven't spoken to in a while.

We enjoyed working with you and your organization. We are interested in learning if there are any current or planned projects we may be suitable for?

I would welcome the opportunity to chat with you. On a call or in a meeting, I can share some exciting new developments in our business that may benefit you.

You can contact me here to set up a call or a meeting. I'm looking forward to chatting with you.

Yours sincerely,

Lena