外贸邮件营销中,并不推荐千篇一律的模板式邮件营销方式,但是可以针对一些客户特征,外贸企业自身特征,制作对于外贸企业来说可以通用的邮件模板,但任何模板都会过时,需要不断的更新。今天分享的邮件模板是针对各个区域国家特征的开发信模板,在某些方面内容过时了缺少吸引力,但是还是具有参考价值。
一、北美国家(美国、加拿大,墨西哥等)1. 开门尖山
2. 认真+时间概念
3. 简单
4. Paypal
5. 企业邮箱not免费邮箱
6. We not I
Hi Mr XX,
Good Day!
QUALITY IS OUR CULTURE
ABC Co.,Ltd.(one of the grey hair for LED more than 16years.Our core competencies is A and B, our market is USA. Our sales pitch is WITH US YOUR MONY IN SAFE YOUR BUSINESS IN SAFE
Hopefully to be (your honest dealer and trustworthy supplier in China)
Blow is some of our best seller M/N产品 for your reference.We can accept payment by PAYPAL(The easy way to pay money for American customers)
Pls don’t hesitate to contact me anytime.
Tks&B.R
Joy
二、欧洲人(英,法,德,意等)1. 追求质量
2. 时间很重要
3. 安全感
4. 证书和销售后的服务
Hi XXXX,
ABC Co.,Ltd. is LED Business Mogel in China.We had the honor to serve the 2nd big distributor/ XXX公司in UK; XXX公司in USA; XXX公司in Dubai ; All our items is coming with certification and we have special team work for after sales service. We ready for sign contract with yours in case you need it,as honest dealer we never crook our customers (安全感)
(TIME IS GOLD) for you and for us .So we have professional production line and stuff who is making nice quality in short time.(质量,时间)
Below/Attachment is new items and some information abt our best seller, our factory and certificate , hope we can have long term business with yours in near future.
Tks&B.R
joy
三、中东客户1. 喜欢大些+简单英文
2. 喜欢细节详尽一点邮件
3. 细节介绍公司和产品
4. 最好有直接插入产品图片和规格尺寸
5. 价格低
6. 慢热型
7. 品牌
Dear XXX,
BEFORE READING MY EMAIL, PLS BE SURE THAT AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DONOT HAVE ANY BUSINES. (首先用一种舒缓感觉拉进客户间的距离) We ABC Silicone 10 years Professional with Middle EAST Market, We Have served many of biggest company around the world such as A公司, B公司, C公司 etc. (客户鉴证显示公司实力和产品质量) and we are top in condensation and addition cured silicone filed.
We trust you will like our quality and our service. We can offer you very perfect with very nice quality. And also we can sign contract with you to be more safe. And we can full refund money back to you if there is any quality problem. We trust that with us your money will be in safe and your business will be in safe. As quality is our culture, so hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Pls check it as follows------
Contact me if you need any help in China, and pls remember am really hope we can be good friends even your don’t do business with us, pls remember this is joy.
Tks&B.R
joy
四、南美(巴西,阿根廷,哥伦比亚,委内瑞拉等)1. 英文不是很厉害,写简单一点单词
2. 喜欢提问的方式
3. 喜欢免费样品
4. 喜欢OEM
Hi, Dear XXX
Are you interested in saving some money? Are you interesting in good quality with nice price? And are you interested in small order with fast delivery? (提问的方式投其所好)
So pls let you know we can offer all this for you, ABC Silicone is the TOP rtv liquid silicone factory in China more than 10years. Below is our best seller, pls check it. any interested, more information&FAEE SAMPLE(免得样品投其所好)will be provided for you reference.
Hope to hear from you soon, Good Business Start Here!!
Tks&B.R
joy
五、澳洲客户(澳大利亚,新西兰等)1. 认真爽快,乐于交朋友,对陌生人也经常一见如故
2. 价格:运费抵澳大利亚并已完税的产品价格应该比当地生产的同类产品或其它来源的产品价格低。
3. 可靠性:供货商必须能长期保证产品的质量,交货及时并保持联络。
4. 灵活性:供货商能接受小批量订货。
Dear Mr XXX
It’s really my pleasure to write this email and i hope even we don’t do business we can be good friend, as we really like Australian people so much , as you are very nice, friendly and honest in your life and business, so hope we can be friend, manufacture in China. And we got your information from Alibaba .
We trust that our quality and price will give you an edge over your competitors. So hope we can have long term business with you. Below is the our best seller RTV-123, pls check it hope you like any of them, and feel free to contact me if there is any help i can do for you here in China as really hope we can be friend even without business.
Hope to hear from you soon.
Tks&B.R
Joy