国际贸易英语教程新编目录

Chapter 1 Globalization and International Trade

1.1 The Trend of Globalization

1.2 Driving Forces of Globalization

1.3 The Globalization Debate

Summary

Exercises

Chapter 2 International Trade and Theory

2.1 Brief History of International Trade

2.2 Reasons of International Trade

2.3 Benefits of International Trade

2.4 Theories of International Trade

Summary

Exercises

Chapter 3 Government Policies on International Trade

3.1 Arguments for Protectionism

3.2 Instruments of Trade Policies

3.3 Arguments for Trade Policy

Summary

Exercises

Chapter 4 Culture and Communication in the Globalised World

4.1 What Is Culture?

4.2 The Determinants of Culture

4.3 Cross-cultural Communication

4.4 Business Etiquette

Summary

Exercises

Chapter 5 Legal Systems in International Trade

5.1 Different Legal Systems

5.2 Legal Concepts Relating to International Trade

5.3 Laws of Concern in International Trade

5.4 Intellectual Property Rights

5.5 Operational Concerns of Multinational Corporations

5.6 Conflict of Laws

Summary

Exercises

Chapter 6 Balance of Payments and Foreign Exchange Market

6.1 Balance of Payments (BOP)

6.2 Foreign Exchange Market (FX market)

Summary

Exercises

Chapter 7 Exporting, Importing and Countertrade.

7.1 International Trade in General

7.2 Market Research

7.3 Forms of Exporting

7.4 Methods of Payment

7.5 Countertrade

Summary

Exercises

Chapter 8 Financing in International Trade.

8.1 Import/Export Financing

8.2 Managing Foreign Exchange Risk

Summary

Exercises

Chapter 9 International Marketing

9.1 Target Market Selection

9.2 Marketing Concentration and Marketing Diversification

9.3 Globalization of Markets and Brands

9.4 Marketing Management

9.5 Product Policy

9.6 Distribution Strategy

9.7 Promotion Strategy

9.8 Pricing Strategy

Summary

Exercises

Chapter 10 World Trading System and Regional Trading Integration

10.1 World Trading System

10.2 Regional Economic Integration

10.3 Current Regional Integrations

Summary

Exercises

References