商务谈判实例(一)DanSmith是一位美国的健身用品经销商,此次是RobertLiu第一回与他交手。就在短短几分钟的交谈中,RobertLiu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。
双方第一回过招如下:
D:I
'dliketogettheballrolling(开始)bytalkingaboutprices.
R:Shoot.(洗耳恭听)I
'dbehappytoansweranyquestionsyoumayhave.
D:Yourproductsareverygood.ButI
'malittleworriedaboutthepricesyou
'reasking.
R:Youthinkweaboutbeaskingformore?(laughs)
D:(chuckles莞尔)That
'snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI
'dlikeisa25%discount.
R:Thatseemstobealittlehigh,Mr.Smith.Idon
'tknowhowwecanmakeaprofitwiththosenumbers.
D:Please,Robert,callmeDan.(pause)Well,ifwepromisefuturebusiness――volumesales(大笔交易)――thatwillslashyourcosts(大量减低成本)formakingtheExec-U-ciser,right?
R:Yes,butit
'shardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnover(销磬)somany?(pause)We
'dneedaguaranteeoffuturebusiness,notjustapromise.
D:Wesaidwewanted1000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonths,withaguarantee?
R:Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther