拓客英语丨世界上最深的套路，就是我满满的诚意

货运代理，收“货”英语。

Hello, 大家好，欢迎来到TALK英语小课堂，我是Katherine 给我五分钟， 让你的FEU干货满满。

你感受到了吗？

我开门见山的诚意

我独一无二的心意

我为你赴汤蹈火的决心

我为你排忧解难的耐心

（小拓：咦，我是走错频道了吗？说好的“书不尽意，余言后续”，我的“开发信写作技巧”没有了吗？）

你没有走错频道

我这不就是在帮你回顾上一期小课堂的主要内容吗，关于开发信正文的四点写作技巧：


1)Introducing Your Services To Prospects 开门见山自我介绍

2)The Business Differentiator Email 为客户量身打造开放信

3)Problem And Solution Email 直接抛出问题的解决方案

4)Question The Prospect’s Upcoming Product Launch 借花献佛，找个由头搭讪
今天，我们将继续这个话题，来看看还可以从哪些不同的角度书写邮件，牢牢抓住顾客的心！

5) Compare And Contrast Vs. Competitors

在开发信中，把产品拉出来与竞争对手比一比，这样做的好处是显而易见的。

向客户秀出产品特点，显示我们的与众不同，比如像下面这封邮件：


Hey Gavin,

I'm sure you've been on both ends of a move before.

You know the pain points: sore backs from loading boxes, cars zig-zagging around town to pick up and drop off items.

If this sounds familiar, I may have found your new best friend in Truckie!
Truckie is an app that connects people who need help moving with local movers looking for work.

It's like Uber meets TaskRabbit, but we're better than our competitor because we offer better service at a lower rate (and don't mind if you want to chat about football).

Please feel free to email me back if you want to chat more!

Thanks!

<Signature>
在给Gavin的这封邮件里，销售直击客户的痛点——货物装卸的难题，在门到门的方案中，拖车司机需要在城市中迂回婉转，装货卸货，十分麻烦。

巧妙的引出了Truckie这个应用能帮助客户解决燃眉之急。并丢出比其他竞争对手更具吸引力的价格优势，最后幽默的表示来信可以不止谈工作，也可以谈天谈地谈足球，只要在谈，一切皆有可能。

6) The Cost-Effective Solution Email

上条技巧谈到要将我们产品的特点与竞争对手进行比较，那产品的成本我们也需要这样做。

毕竟“性价比”也是客户看中的点。
Hello Monica,

Do you know that a well-designed logistics plan can help move products from one place to another cost-effectively?

There's just one problem: most firms struggle to design a proper logistics plan.

That's where Truckie comes in with an amazing price range by offering competitive freight charges and delivery methods. Also, you'd be surprised to know that we offer our services at $699 instead of $899 just for you!
Why?

Because you ship medical equipment.

I would love to chat with you. Let me know what time works for your schedule!

Thanks!

<Signature>
这封邮件里，销售直接道出了一般公司的“通病”，只为客户提供所谓的合适的物流计划。

可是Truckie不同，它的运费、送货方式都是有竞争力的，最重要的是，它的价格是惊人的amazing。

这高性价比或许已经让客户动心了，销售乘胜追击，文末再点出客户运输的产品是医疗设备。这样一个懂你的销售，客户的芳心早已被俘获。

9) Features-Advantages-Benefits

记住“特优优”，我们和客户的沟通会变得乐悠悠。来看案例：
Hi Jane,

Truckie offers you the best logistics services in New York, providing clients with the best transport solutions.

You can find the most reliable carriers to move load anywhere.
You can also track where the load is in transit with all in one dashboard.
This means you save time and money with complete control over the results.

Are you free tomorrow?

I can explain more about Truckie's Features on a call!

Thanks!

<Signature>
在邮件中，销售开门见山的用了几个“最”来吸引客户的注意，再分门别类的列出自己产品的特点，优势，优点等，如：Truckie这个应用可以帮客户找到可靠的货运，可以追踪货物，还能节省时间和金钱，一切尽在客户的掌握之中。

以此作为“诱饵”，让客户有回复你的欲望。并立刻提出明天的电话邀约，再详细谈产品的特点。

10) Get The Prospect To Talk About Their Situation

我们还可以把主动权留给客户，让客户说出自己的故事，以便我们为他们量身定做服务。来看下面这封邮件。
Hi John,

I noticed from a recent article that you're currently looking at alternatives within the domestic transportation space.

I'd love to hear more about what is going through your head regarding logistics solutions!

Truckie identifies and matches freight carriers to your shipment needs in real-time with the help of our proprietary AI algorithm.

Have you given any thought to outsourcing your supply chain logistics?
I would love the opportunity to speak more about your logistics management system solutions.

Please feel free to email me back if you want to chat more!

Thanks!

<Signature>
信件中，销售贴心的做了客户的背景调查，得知客户最近的动向，即正在寻求国内运输领域的替代方案。于是立马向客户递出橄榄枝，希望能了解到客户的真实需求。

你有故事，我们有酒，畅谈无忧。

（小拓：原来，写开发信还有这么多的套路啊！）

不过，行于世最深的套路就是真诚。拿出我们的诚意，去开拓我们的市场，开发信自然也会信手拈来。

下期课堂我们会有新内容分享哦，敬请期待。

欢迎大家点赞，分享，再看。