英语商务信函写作（第二版）目录

Chapter 1 准确和正确Correctness1

1　术语准确Accuracy with Industrial Terms2

2　信息准确Information Accuracy5

3　语意正确Correct Messages7

4　拼写正确Spelling Notes12

5　综合应用Integrated Application14

Chapter 2 数词的写法Amounts and Numbers19

1　数词的写法Word Style or Numeral Style20

2　只能使用阿拉伯数词Numerical Digits Only23

3　只能使用文字数词Words Only26

4　注意事项Important Cautions28

5　综合应用Integrated Application31

Chapter 3 词法正确Correct Diction33

1　名词Nouns34

2　冠词Definite Indefinite Articles36

3　动词Verbs Verbal Phrases37

4　介词和连词Prepositions Conjunctions41

5　综合应用Integrated Application42

Chapter 4 语法正确Correct Grammar47

1　常见问题Common Problems by Chinese Writers48

2　平行结构Parallel Structure50

3　修饰语错位Dangling Modifiers54

4　不间断句子Run-on Sentences56

5　短语句Fragment Sentences59

Chapter 5 汉化英语Chinglish63

1　类型Types of Chinglish64

2　恶性中式英语Malignant Chinglish64

3　动词连用Too Many Verbs67

4　良性中式英语Benign Chinglish69

5　综合应用Integrated Applications72

Chapter 6 具体化Concreteness81

1　概述An Overview81

2　信息完整全面Complete with the Six Wu2019s83

3　细节完整具体Concreteness in Action84

4　使用具体词汇Using Concrete Words91

5　相关问题Important Cautions93

Chapter 7 体谅对方Considerateness97

1　对方为重You Attitude98

2　肯定与否定Positive vs. Negative104

3　角度恰当Appropriate Perspectives106

4　人情味Personal vs. Impersonal110

5　尊重文化差异Cultural Awareness110

Chapter 8 清楚易懂Clarity113

1　语意清楚Clear Messages114

2　语句连贯Unity and Coherence118

3　逻辑布局Logical Flow121

4　语义重心Semantic Focus124

5　信息格式化Information Formatting126

Chapter 9 简明扼要Conciseness131

1　无关信息Relevant Facts Only132

2　冗词和罗嗦Reducing Redundancies135

3　使用简单词Use Simple Words140

4　多用动词Using Action Verbs141

5　精简句子结构Streamlining Structure142

Chapter 10 恭敬礼貌Courtesy149

1　及时答复Timely Response150

2　最好不说Better Not to Say It151

3　政治问题Politically Correct154

4　礼貌友好Friendly Expressions157

5　词语褒贬Complimentary vs. Derogatory162

Chapter 11 与时俱进Currency167

1　名正言顺Updating Names168

2　语言陈腐Clichés to Avoid168

3　物尽其用Working Clichés Welcome173

4　与时俱进Modern Remodeling175

5　多样化表达Expressions Diversified179

Chapter 12 一般询函Routine Requests183

1　定义与种类Nature Types of Requests183

2　撰写步骤Writing a Request185

3　一般询问例信Exemplary Routine Requests189

Chapter 13 应求与自发询函Special Requests201

1　文本特征Important Features202

2　应求询问Solicited Requests203

3　自发询问Unsolicited Requests206

4　语言问题Language Issues210

Chapter 14 肯定回复Positive Replies219

1　回复的性质Natures of Responses220

2　回复策略Approaches in Responses221

3　肯定性回复Positive Responses222

4　肯定性回复例信Exemplary Positive Replies224

5　详解一例A Mini Case227

Chapter 15 否定回复Negative Replies237

1　直接否定Deductive Approach in Simple Negatives238

2　间接否定Inductive Approach in Negative Replies240

3　撰写步骤Writing a Negative Message242

4　否定性回复例信Negative Replies in the Inductive Approach246

Chapter 16 询价、报价与还价Enquiries, Offers and Counteroffers255

1　询价概述Enquiries with Examples256

2　报价概述Offers with Examples258

3　还价概述Counteroffers with Examples261

Chapter 17 订单与确认Orders and Replies271

1　格式化订单Form Order Letters272

2　订购函Standard Orders Letters274

3　订货确认函Replies to Orders278

Chapter 18 索赔与回复Claims and Replies289

1　概述An Overview290

2　投诉函Complaints290

3　索赔函Claims293

4　回复例信Replies to Complaints and Claims296