工商管理专业实务英语图书目录

　　Unit Ⅰ Basis Sectionn
　　Chapter 1 Management Thought and Functionsn
　　nPart Ⅰ The Development of Management Thoughtn
　　Part Ⅱ The Four Management Functionsn
　　Part Ⅲ Types of Managers and Managerial Rolesn
　　Chapter 2 The nEnterprise Environmentn
　　Part Ⅰ The Competitive Environmentn
　　Part Ⅱ The External Environmentn
　　Part Ⅲ Task Environmentn
　　Chapter 3 The Enterprise Resourcesn
　　Part Ⅰ nHuman Resource Managementn
　　Part Ⅱ Financial Managementn
　　Part Ⅲ Knowledge Economyn
　　Chapter 4 Marketingn
　　Part Ⅰ What is Marketingn
　　Part Ⅱ The Marketing Mixn
　　Part Ⅲ Promotional Mixn
　　Chapter 5 International Traden
　　Part Ⅰ The Development and Forms of International Traden
　　Part Ⅱ The Advantages of International Traden
　　Part Ⅲ nWorld Trade Organizationn
　　Chapter 6 The Changes of Traden
　　Part Ⅰ Changes in the Patterns of International Traden
　　Part Ⅱ Electronic Commercen
　　Part Ⅲ EFTPOSn
　　Unit Ⅱ nApplication Sectionn
　　Chapter 1 Business Letter Writingn
　　Chapter 2 Establishment of Business Relationsn
　　Chapter 3 Offer, Counter-offer and Acceptancen
　　Chapter 4 Methods of Paymentn
　　Chapter 5 nPacking and Shipmentn
　　Chapter 6 Insurancen
　　Appendix Contractsn
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