外贸英语与函电实训图书目录

Practice Introduction1

实训简介1

Practice Objectives1

实训目标1

Practice Organization1

实训组织1

Practice Obligation 1

实训规范1

Practice Observation2

实训评估2

Unit 1 Starting a Company4

实训模块一 创业4

Practice 1 Deciding on Starting a Company5

技能实训1 做出创业决策5

Task 1 Deciding the Business Scope7

任务 1 决定经营范围7

Task 2 Determining the Ownership Structure11

任务2 确定企业所有权结构 11

Task 3 Selecting a Company Name14

任务 3 选择公司名称14

Task 4 Selecting the Location18

任务 4 选择办公地点18

Task 5 Creating the Organizational Structure22

任务 5 建立组织结构22

Practice 2 Making a Company Profile26

技能实训2 撰写公司简介26

Task 1 Introducing the Company27

任务 1 介绍公司27

Task 2 Introducing the Business Areas30

任务 2 介绍经营范围30

Task 3 Introducing the Products and Services34

任务 3 介绍产品和服务 34

Unit 2 Human Resources37

实训模块二 人力资源37

Practice 1 Making Job Descriptions38

技能实训1 制作岗位说明38

Task 1 Making Job Descriptions for Marketing Department39

任务1 制作市场营销部岗位说明39

Task 2 Making Job Descriptions for Import and Export Department47

任务 2 制作进出口部岗位说明47

English Practice for International Commerce and Business Correspondence

外贸英语与函电实训Contents目 录Practice 2 Recruiting54

技能实训2 招聘54

Task 1 Launching Job Advertisements57

任务 1 发布招聘广告57

Task 2 Discussing on the Release of Job Advertisement60

任务 2 讨论招聘广告的发布60

Task 3 Writing an Application Letter 65

任务 3 撰写应聘信65

Task 4 Making a Resume 70

任务 4 制作简历70

Task 5 Selecting the Candidates78

任务 5 筛选候选人78

Task 6 Sending the Notice of Interview83

任务 6 发送面试通知83

Task 7 Interviewing (1) 87

任务 7 面试（一）87

Task 8 Interviewing (2) 93

任务 8 面试（二） 93

Task 9 Sending the Offer Letter 99

任务 9 发送录用通知书99

Unit 3 Marketing106

实训模块三 市场营销106

Practice 1 Making a Market Survey108

技能实训1 进行市场调查108

Task 1 Making a Market Research Plan109

任务1 做市场调查计划109

Task 2 Designing a Questionnaire112

任务2 设计调查问卷112

Task 3 Carrying out the Survey117

任务3 进行调查117

Task 4 Compiling a Brief Market Survey Report122

任务4 撰写简易市场调查报告122

Practice 2 Making a Marketing Plan126

技能实训2 制订市场营销计划126

Task 1 Positioning128

任务1 市场定位128

Task 2 Analyzing the Competitors134

任务2 分析竞争者134

Task 3 Determining the Marketing Objectives138

任务3 确定营销目标138

Task 4 Deciding the Marketing Strategies141

任务4 制订营销策略141

Task 5 Discussing Marketing Activities144

任务5 商讨营销活动144

Task 6 Controlling147

任务6 营销控制147

Practice 3 Participating the International Fairs150

技能实训3 参加国际会展150

Task 1 Making a Reservation151

任务1 预订展位151

Task 2 Designing the Booth155

任务2 展位布置155

Task 3 Receiving Clients159

任务3 接待客户159

Task 4 Writing up a Negotiation Minute162

任务4 编写洽谈纪要162

Unit 4 Import167

实训模块四 进口167

Practice 1 Importing Seashell Buttons168

技能实训1 进口贝壳纽扣168

Task 1 Making a General Inquiry for the First Time170

任务1 首次询价170

Task 2 Replying to the First Inquiry174

任务2 首次询价回复174

Task 3 Making an Offer177

任务3 发盘177

Task 4 Making a Counter-offer181

任务4 还盘181

Task 5 Accepting184

任务5 接受184

Task 6 Discussing the Terms of Payment188

任务6 讨论支付方式188

Task 7 Accepting the Terms of Payment191

任务7 接受支付方式191

Task 8 Placing an Order194

任务8 下订单194

Task 9 Accepting and Signing a Contract197

任务9 接受和签订合同197

Task 10 Urging the L/C205

任务10 催开信用证205

Task 11 Replying to the Urging Letter208

任务11 对督促信的回复208

Task 12 Sending the Shipment Advice211

任务12 发送装运通知211

Task 13 Claiming214

任务13 索赔214

Task 14 Settling217

任务14 理赔217

Practice 2 Importing Lace220

技能实训2 进口花边220

Task 1 Making a First Touch online221

任务1 首次网络接触221

Task 2 Replying to the First Touch online224

任务2 首次网络接触回复224

Task 3 Negotiating online227

任务3 网上谈判227

Task 4 Placing an Order230

任务4 下订单230

Unit 5 Exporting234

实训模块五 出口234

Practice 1 Exporting Color Cotton Pajamas236

技能实训1 出口彩棉睡衣236

Task 1 Launching an Advertisement 237

任务1 投放广告237

Task 2 Making a General Inquiry 240

任务2 一般性询价240

Task 3 Making an Offer243

任务3 发盘243

Task 4 Making a Counter Offer247

任务4 还盘247

Task 5 Declining252

任务5 拒绝252

Practice 2 Exporting Children's Garments254

技能实训2 出口童装254

Task 1 Promoting 256

任务1 推销256

Task 2 Making a Specific Inquiry259

任务2 具体询价259

Task 3 Making an Offer 262

任务3 发盘262

Task 4 Making a Counter-offer 266

任务4 还盘266

Task 5 Making a Counter Counter-offer271

任务5 再还盘271

Task 6 Placing an Order274

任务6 下订单274

Task 7 Accepting and Signing a Contract278

任务7 接受和签订合同278

Practice 3 Issuing the L/C on Children's Garments287

技能实训3 开立关于童装的信用证 287

Task 1 Urging the L/C 288

任务1 催开信用证288

Task 2 Applying for the L/C291

任务2 申请开立信用证291

Task 3 Opening the L/C299

任务3 开立信用证299

Task 4 Sending the Notice of L/C303

任务4 发送信用证通知书303

Task 5 Sending the Shipping Advice 307

任务5 发送装运通知307

Practice 4 Making the Documents of Children's Garments311

技能实训4 制作关于童装的单据311

Task 1 Issuing the Invoice 313

任务1 开立发票313

Task 2 Issuing the Packing List 316

任务2 开立装箱单316

Task 3 Issuing the Certificate of Inspection 320

任务3 开立检验证书320

Task 4 Issuing the Certificate of Origin 322

任务4 开立原产地证明322

Task 5 Issuing the B/L326

任务5 开立提单326

Task 6 Issuing the Insurance Policy330

任务 6 开立保险单330

Task 7 Issuing the Bill of Exchange334

任务7 开立汇票334

Unit 6 Annual Meeting336

实训模块六 年会336

Practice 1 Preparing for an Annual Meeting337

技能实训1 筹备年会337

Task 1 Determining the Program338

任务1 确定活动程序 338

Task 2 Fixing-up the Annual Meeting Room341

任务2 年会现场布置341

Practice 2 Organizing the Annual Meeting344

技能实训2 组织年会344

Task 1 Delivering the Opening Address347

任务1 致开幕辞 347

Task 2 Making an Annual Report349

任务2 做年度报告349

Task 3 Giving the Speech351

任务3 发言 351

Task 4 Closing 354

任务4 结束语354

参考文献356^[3]