当代国际商务函电目录

Lesson One The Principles of Effective Business Communication
1.Express ideas dearly
2.Keep the message concise
3.Adopt a reader-focused approach
4.Get the right tone and style
5.Have a good command of English
6.Have a good command of business knowledge
New Words and Phrases
Notes
Exercises

Lesson Two Selection of Media
1.Introduction
2.Communication media
3.Communication etiquette
4.Considerations in media selection
Abbreviation for Internet Communication Smile, for Internet Communication
New Words and Phrases
Notes
Exercises

Lesson Three The Parts and Formats of Business Correspondence （1）
1.Introduction
2.Structure of business letters
3.Format of business letters
4.Example letters
5.Format of envelopes
New Words and Phrases
Notes
Exercises

Lesson Four The Parts and Formats of Business Correspondence （2）
1.Interoffice memorandum
2.Fax
3.E-mail
4.Website
New Words and Phrases
Notes
Exercises

Lesson Five Resume
1.Introduction
2.Writing strategy
3.Communication for results
4.Formats and examples of a resume
5.Telephone conversation for interview announcement
New Words and Phrases
Notes
Useful Expressions
Exercises

Lesson Six Application Letter
1.Introduction
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Notes
Useful Expressions
Exercises

Lesson Seven Establishing Business Relations
1.Introduction
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Notes
Useful Expressions
Exercises

Lesson Eight Status Inquiry
1.Introduction
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
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Lesson Nine Product Inquiry and Reply
Lesson Ten Offer, Counter-Offer and Order
Lesson Eleven Payment Terms
Lesson Twelve Payment by Letter of Credit
Lesson ThiFteen Packing and Shipping Mark
Lesson Fourteen Shipment
Lesson Fifteen Insurance
Lesson Sixteen Complaints and Claims
Lesson Seventeen Adjustment to Claims
Lesson Eighteen Sales Promotion
Lesson Nineteen Business Report
Lesson Twenty Business Contracts and Agreements
Key to the Exercises
Reference