Lesson One商务信函基础 Basics Of Business Letters
nPart One：特点和原则 Features And Principles
nPart Two：格式和结构 Format And Structure
n1. 一般商务信函格式 Format Of Ordinary Business Letters
n2. 传真及电子邮件 Fax and E-mail
n3. 商务信函的结构 Layout of Business Letters
nLesson Two国际市场营销 International Marketing
nPart One：什么是市场营销 Understanding Marketing
nPart Two：国际市场营销基础 Basics Of International Marketing
nPart Three：对话 A Dialogue
nPart Four：词汇 New Words
nPart Five：注释与常用短语 Notes Useful Expressions
nPart Six：练习 Exercises
nLesson Three建立业务关系 Establishment Of Business Relations
nPart One：业务沟通基础 Basics Of Business Communication
nPart Two：信函样本 Some Specimen Letters
n1. 卖方向买方做自我介绍并希望建立业务关系 Seller is writing to the buyer, making a self-introduction in the hope of establishing business relations
n2. 出口商向国外客户介绍并推销产品 An exporter is writing to his foreign customer, introducing his product and trying to promote its sales
n3. 厂商致函国外进口商推销自己的产品 A maker is writing to the foreign importer in order to promote the sales of his products
n4. 厂商介绍新软件 The maker is introducing his new software
n5. 进口商的自我介绍 An importer is making a self-introduction
n6. 希望成为国外厂家的销售代理 Hoping to be a sales agent of a foreign producer
n7. 进口商对贸易展览会上的产品感兴趣 An importer is showing his interest in some product displayed at a trade fair
n8. 寻找新的供货商 Try to find a new supplier
n9. 经人介绍后通过互联网求购化工产品 To purchase some chemicals on the internet at sbu2019s introduction
nPart Three：介绍你的公司 Introduce Your Company
nPart Four：词汇 New Words
nPart Five：注释与常用短语 Notes Useful Expressions
nPart Six：练习 Exercises
nLesson Four询盘与复盘 Inquiries And Replies
nPart One：询盘的要点 Key Points Of Inquiries
nPart Two：信函样本 Some Specimen Letters
n1. 购货商看到广告后去函索要价目表 A purchaser is asking for a price list after he saw the advertisement
n2. 买方向卖方询购产品 A buyer is enquiring for some product to the seller
n3. 进口商接出口商来电函后询价 An importer is replying to the exporteru2019s enquiry
n4. 进口商询价并要求最优惠条件 The importer is sending a request for best terms
n5. 进口商询价并要求寄送样品 The importer is making an enquiry and asking for some samples
n6. 回答客户询价，并提供具体交易条件 A reply to a customer, giving details of his terms and conditions
n7. 买方急需货物，去函询问交货时间 The buyer is in urgent need of the cargo and enquires about the delivery time
nPart Three：对话 A Dialogue
nPart Four：词汇 New Words
nPart Five：注释与常用短语 Notes Useful Expressions
nPart Six：练习 Exercises
nLesson Five发盘与还盘 Offers And Counter Offers
nPart One：发盘要点 Key Points Of Offers
nPart Two：信函样本 Some Specimen Letters
n1. 卖方根据购货商询价报出实盘 Sellers making an offer on the basis of an enquiry from the buyer
n2. 买方回函，要求调低价格 A reply from the buyer, requesting a lower price
n3. 卖方根据询价对外报盘，并规定最低起订数量 The seller is making an offer on a basis of an enquiry, stipulating a minimum order
n4. 凭样成交方式下对外报盘，希望对方早下订单 Making an offer under the condition of sales by samples, and hoping to receive an early order
n5. 致函对方,要求恢复业务关系并报价 Sending a letter to resume business relations
n6. 卖方报价并希望对方尽快复盘 An offer from a seller, hoping to receive an early reply
n7. 报价单 A price list
n8. 对对方报价的回盘 A reply to an offer
n9. 卖方因货源紧张而不能报盘 Unable to make any offer because there is no stock
n10. 同意给对方有条件的价格折扣 Grant a discount on some conditions
n11. 买方拒绝卖方的报价 A buyer is rejecting a selleru2019s offer
n12. 明确拒绝对方的降价要求 A clear-cut rejection of a request for price reduction
nPart Three：对话 A Dialogue
nPart Four：词汇 New Words
nPart Five：注释与常用短语 Notes Useful Expressions
nPart Six：练习 Exercises
nLesson Six订单和确认 Orders And Acknowledgments
nPart One：进出口中的价格术语 Price Terms Of Import And Export
nPart Two：信函样本 Some Specimen Letters
n1. 拒绝买方进一步降价的要求 Decling buyeru2019s request for fu-ther price reduction
n2. 一般订货 An ordinary order
n3. 试订货 A trial order
n4. 订货并要求对方迅速发货 Sending an order, demanding a prompt delivery
n5. 续订货 A repeat order
n6. 零散订货 Separate orders
n7. 难以接受订单并致歉 Unable to accept an order and apologize
n8. 接受订单并希望保持长期业务关系 Accept an order and hope to maintain a long-standing business relationship
n9. 建议改为替代产品 Suggest a replacement
n10. 对对方订单中的某些条件不能接受 A partial refusal of some terms in the order
nPart Three：对话 A Dialogue
nPart Four：词汇 New Words
nPart Five：注释与常用短语 Notes Useful Expressions
nPart Six：练习 Exercises
nLesson Seven合同 Contract
nPart One：合同要点 Key Points Of A Contract
nPart Two：商业合同实例 Examples Of Business Contract
n1. 售货单 A Sales Note
n2. 销售合同 A Sales Contract
nPart Three：词汇 New Words
nPart Four：注释与常用短语 Notes Useful Expressions
nPart Five：练习 Exercises
nLesson Eight信用证结算方式 Payment By L/C
nPart One：信用证的一般流程 The Basic Procedure Of L/C
nPart Two：信函样本 Some Specimen Letters
n1. 货物待装并催开信用证 Urging the establishment of L/C with the cargo being ready for shipment
n2. 催证并提醒对方注意与合同条款保持一致 Urging the L/C and emphasizing its conformity with the clauses of S/C
n3. 催促迟迟不到的信用证 Urging a belated L/C
n4. 通知对方信用证已经收到 Acknowledge the receipt of L/C
n5. 出口商致函进口商要求修改信用证金额 An exporter is writing to an importer in request for an amendment of L/C amount
n6. 要求开证人展证 A request for an extension of the L/C
n7. 出口商要求开证人改证并允许货物转船 A request by the exporter for an amendment of L/C and the permission of transshipment
n8. 因出现特殊情况而要求对方修改信用证的交货日期 A request for the amendment of L/C due to some special occurrences
n9. 开证人同意修改信用证 The opener agrees to amend his L/C
n10. 收到银行改证函 Arrival of a banker誷 amendment of L/C
n11. 卖方致函买方，不同意对方提出的货款托收条件 A seller is writing to his buyer, declining the newly proposed terms of payment on collection
n12. 要求暂缓付款 Defer a payment
n13. 通知对方办理付款 Asking your customer to make payment
n14. 催促对方付款 Urging payment
n15. 开立信用证申请书 An application for the establishment of L/C
nPart Three：漫话信用证 A Talk About Problems Of L/C
nPart Four：词汇 New Words
nPart Five：注释与常用短语 Notes Useful Expressions
nPart Six：练习 Exercises
nLesson Nine货物运输 Shipment
nPart One：货物运输的要点 Key Points Of Shipment
nPart Two：信函样本 Some Specimen Letters
n1. 催装 Urging shipment
n2. 用户催促卖方尽快交货 User urging delivery
n3. 出口商声明对方不来证将取消装运 Exporter wants to cancel the shipment unless the L/C arrives
n4. 因对方来证不及时而要求延长交期 A request for an extension of the L/C due to a belated L/C
n5. 因发生不可抗力事故而要求推迟装运 A request for an extension of the date of shipment due to force majeur
n6. 对海运货物的运输标志提出修改 A request for the modification of shipping marks
n7. 托运人洽租运输工具 Shippers chartering a vessel
n8. 发货人洽订集装箱 Shippers booking containers
n9. 托运人发出装船通知 Shipper issues a shipping advice
n10. 对货物单据的说明 An explanation of the shipping documents
n11. 探讨新的交易条件 A discussion about new business terms
n12. 托运人指定货运代理 A shipper is designating his shipping agent
n13. 出口商解释迟装原因 Exporter explains the reason of late shipment
nPart Three：漫话物流 A Talk About Logistics
nPart Four：词汇 New Words
nPart Five：注释与常用短语 Notes Useful Expressions
nPart Six：练习 Exercises
nLesson Ten投保 Covering Insurance
nPart One：保险基本知识 Basics Of Insurance
nPart Two：信函样本 Some Specimen Letters
n1. 托运人向保险公司询问有关投保事宜 The shipper is inquiring about the insurance coverage
n2. 保险公司回函乐意承保 A reply from the insurance company
n3. 进口商致函出口商要求投保T.P.N.D.险 The importer is proposing the coverage of T.P.N.D.
n4. 托运人接受保险公司的保险条件 The shipper agrees to the terms of the insurance company
n5. 客户对雨季运输提出特别保险要求 The client is demanding special insurance arrangements during the rainy season
n6. 保险公司同意承保并要求投保人支付保费 The insurance company agrees to cover and demands payment by the shipper
n7. 收货人因货物短量而向保险公司提出索赔 Shipper claiming against the insurer for a shortage
n8. 保险公司拒绝收货人的索赔 Claims rejected by the insurance company
nPart Three：词汇 New Words
nPart Four：注释与常用短语 Notes Useful Expressions
nPart Five：练习 Exercises
nLesson Eleven商业纠纷的解决 Settlement Of Business Dispute
nPart One：索赔的基本知识 Basic Ideas Of Claims
nPart Two：信函样本 Some Specimen Letters
n1. 到货
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