Contents
Unit 1 Fundamentals of Writing Business
Letters 1
1.1 General Guidelines 1
1.2 Parts of a Business Letter 4
1.3 The Formats of a Business Letter 7
1.4 Addressing Eenvelopes 10
1.5 Exercises 12
Unit 2 Establishing Business Relations 13
2.1 Background Introduction 13
2.2 Structure of a Start Letter 14
2.3 Specimen Letters 15
2.4 Useful Expressions 26
2.5 Exercises 28
Unit 3 Enquires 31
3.1 Background Introduction 31
3.2 Structure of a Letter 31
3.3 Specimen Letters 33
3.4 Useful Rxpressions 41
3.5 Exercises 43
Unit 4 Offers 45
4.1 Background Introduction 45
4.2 Structure of a Letter 46
4.3 Specimen Letters 46
4.4 Useful Expressions 54
4.5 Exercises 55
Unit 5 Counter-Offers 58
5.1 Background Introduction 58
5.2 Structure of a Letter 58
5.3 Specimen Letters 59
5.4 Useful Expressions 66
5.5 Exercises 67
Unit 6 Conclusion of Business 69
6.1 Background Introduction 69
6.2 Structure of a Letter 69
6.3 Specimen letters 70
6.4 Useful Expressions 77
6.5 Exercises 79
Unit 7 Sales Promotion 81
7.1 Background Introduction 81
7.2 Writing Guide 82
7.3 Specimen Letters 83
7.4 Useful Expressions 91
7.5 Exercises 92
Unit 8 Payment 94
8.1 Background Introduction 94
8.2 Writing Guide 96
8.3 Specimen Letters 97
8.4 Useful Expressions 104
8.5 Exercises 106
Unit 9 Letter of Credit 108
9.1 Background Introduction 108
9.2 Structure of a Letter 110
9.3 Specimen Letters 112
9.4 Useful Expressions 119
9.5 Exercises 121
Unit 10 Packing 126
10.1 Background Introduction 126
10.2 Structure of a Letter 129
10.3 Specimen Letters 130
10.4 Useful Expressions 138
10.5 Exercises 139
Unit 11 Making Shipment 142
11.1 Background Introduction 142
11.2 Structures of a Letter 143
11.3 Specimen Letters 144
11.4 Useful Expressions 154
11.5 Exercises 156
Unit 12 Insurance 158
12.1 Background Introduction 158
12.2 Structure of a Letter 159
12.3 Specimen Letters 160
12.4 Useful Expressions 164
12.5 Exercises 165
Unit 13 Complaints and Claims 167
13.1 Background Introduction 167
13.2 Structure of a Letter 169
13.3 Specimen Letters 171
13.4 Useful Expressions 178
13.5 Exercises 179
Unit 14 Agency 182
14.1 Background Introduction 182
14.2 Structure of a Letter 183
14.3 Specimen Letters 184
14.4 Useful Expressions 191
14.5 Exercises 192
附录 外贸函电常用英语缩略语 194
参考文献 207
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