商务英语阅读目录

　　Chapter One Economics

n　　Introduction

n　　Lesson One The Concepot of Economics

n　　Lesson Two Microeconomice and Macroeconomics

n　　Lesson Three The Income-Expenditure Model

n　　Lesson Four How a Market Solves the Three Economic Problems

n　　Lesson Five The Governor of the Market

n　　Chapter Two International Trade

n　　Introduction

n　　Lesson One Reasons for International Trade

n　　Lesson Two Benefits from International Trade

n　　Lesson Three Trade-Related Theory

n　　Lesson Four Problems in International Trade

n　　Lesson Five Forms of International Trade

n　　Chapter Three Marketing and Advertising

n　　Introducition

n　　Lesson One Definition of Marketing

n　　Lesson Two Advertising

n　　Lesson Three Markerting Mix

n　　Lesson Four Objectives and Tasks of Advertising

n　　Chapter Four Management

n　　Introduction

n　　Lesson One Management Functions

n　　Lesson Two The Art of Management-The Eight of Management

n　　Lesson Three The Effective Management Techniques

n　　Lesson Four How to Be a Successful Manager

n　　Lesson Five A Successful Law Firm-Jiangsu Sundy

n　　Chapter Five Field of Accounting

n　　Chapter Six International Finance

n　　Chapter Seven Shipping and Transportation

n　　Chapter Eight Business Contract

n　　Chapter Nine Business Law

n　　Chapter Ten Intellectual Property

n　　Chapter Eleven Joint Venture International Investment

n　　Chapter Twelve Business Negotiation and Communication

n　　Chpater Thirteen International Competition

n　　References