Part OneInternational Marketing(外贸营销篇)
Project 1Establishing Trade Relation(建立业务联系)
Task 1Introducing Company and Business Scope(介绍公司的运作情况和
经营范围)
Task 2Phoning and Making Appointments(拨打电话及预约客户)
Task 3Calling on a Customer(拜访客户)
Project 2Attending Trade Fair(参加展销会)
Task 1Preparing an Exhibition(展会准备)
Task 2Drawing Customers at the Fair(招呼客户)
Task 3Introducing Samples(参观样品)
Project 3Visiting Factories(参观工厂)
Task 1Meeting and Receiving Foreign Guests(接待工厂访客)
Task 2Visiting the Assembly Line(生产线参观)
Task 3Talking about Developing New Products(谈论新产品开发)
Part TwoBusiness Negotiation(贸易磋商篇)
Project 4Inquiries and Offers(询盘和发盘)
Task 1Inquiring about Products(订购咨询)
Task 2Offer and Counteroffers(询价与报价)
Task 3Talking about Discounts and Preferences(谈及价格折扣及优惠条件)
Project 5Negotiating Foreign Trade(外贸谈判)
Task 1Organizing the Negotiations(安排谈判)
Task 2Negotiating Business Terms(商谈业务条款,含支付方式)
Task 3Concluding Negotiations(商议价格)
Project 6Placing and Accepting an Order(订货)
Task 1Placing a Trial Order(试订购)
Task 2Changing Orders(改变订单内容)
Task 3Executing Orders(执行订单)
Part ThreeContract Execution(合同执行篇)
Project 7Packing and Shipping(包装和装运)
Task 1Discussing Packing Requirements(讨论包装要求)
Task 2Discussing Shipping Marks(讨论外包装标记)
Task 3Talking about the Delivery Date(讨论发货日期)
Task 4Discussing Modes of Transport(运输方式)
Project 8Buying Insurance(保险)
Task 1Asking Information about Insurance(保险咨询)
Task 2Arranging Insurance(选择保险)
Project 9Contracts(签约)
Task 1Discussing the Contract Terms(检查合同)
Task 2Holding the Contract Signing(签订合同)
Task 3Hoping to Sign a Sole Agency Agreement(希望签订独家代理合同)
Project 10Solving Disputes(索赔)
Task 1Lodging a Claim(提出索赔)
Task 2Refusing to Compensate(拒绝索赔)
Task 3Accepting a Claim(接受索赔)
参考文献219