商务谈判实例(三)
Dan上回提议前半年给他们二成折扣,后半年再降为一成半,经Robert推翻后,Dan再三表示让步有限。您知道Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢?他从锦囊里又掏出什么妙计了呢?
请看下面分解:
R:Howabout15%thefirstsixmonths,andthesecondsixmonthsat12%,withaguaranteeof3000units?
D:That
'salottosell,withverylowprofitmargins.
R:It
'saboutthebestwecando,Dan.(pause)Weneedtohammersomethingout(敲定)today.IfIgobackempty-handed,Imaybecomingbacktoyousoontoaskforajob.(smiles)
D:(smiles)O.K.,17%thefirstsixmonths,14%forthesecond?!
R:Good.Let
'sironout(解决)theremainingdetails.Whendoyouwanttotakedelivery(取货)?
D:We
'dlikeyoutoexecutethefirstorderbythe31st.
R:Letmerunthroughthisagain:thefirstshipmentfor1500units,tobedeliveredin27days,bythe31st.
D:Right.Wecouldn
'thandlemuchlargershipments.
R:Fine.ButI
'dpreferthefirstshipmenttobe1000units,thenext2000.The31stisquitesoon----Ican
'tguarantee1500.
D:Icanagreetothat.Well,ifthere
'snothingelse,Ithinkwe
'vesettledeverything.
R:Dan,thisdealpromisesbigreturns(赚大钱)forbothsides.Let
'shopeit
'sthebeginningofalongandprosperousrelationship.