1. 做好邮件模板,把系列产品信息提供给买家做选择
2. 推荐自己的优势产品
3. 如果买家提供了网站,要重点参考,以解读更多信息。
我们可以再看一下下面这个范例:
Dear Sir or Madam,
Thank you for your enquiry , we are a proffesional sport shoes supplier from china ,and we would like to do business with u , welcome to visite our website and see what you are interested , and then we can discuss in advance , ok? Hope hear from you soon ,thanks !
Yours sincerely ,
Jack
这是一封中供会员对于买家的通用回复。从这封邮件里我们得不到任何有价值的信息,除了知道这是一家做运动鞋的供应商之外,其它的信息一无所知,甚至连是什么类型的运动鞋也不是很清楚,其中还出现一些拼写的错误,以及一些不正式的缩写与太过口语化的表达(已用红色的字标出的部分),试想,这样的回盘买家的回复率是多少?
改进版:
Dear Sir or Madam,
Thank you for your inquiry of date XXXX.
Established in 1994, XXXX Co., Ltd. is a professional manufacturer of sports shoes, such as basketball shoes, hiking shoes, running shoes etc.. Since the end of 1999, we have imported advanced production line from Germany, meantime, our factory passed ISO9001, and now we are supplying for many world famous companies.
To have the honour of commending our saleable goods on the USA market for your reference:
1. Basketball shoes
SMPLE 1
Model: HX001
Description: XXXXX(产品的优势)
Size: XXXXX
MOQ: XXXXX
Delivery time: 7 days after receive 30% deposit
Price term: FOBXX
Payment term: L/C
Package: 1 pier/box 12box/ctn, 100ctn/40HQ
OEM: Yes
2. Hiking shoes
SMPLE 2
Model: HX001
Description: XXXXX (产品的优势)
Size: XXXXX
MOQ: XXXXX
Delivery time: 7 days after receive 30% deposit
Price term: FOBXX
Payment term: L/C
Package: 1 pier/box 12box/ctn, 100ctn/40HQ
OEM: Yes
……….
For the further information, please welcome to visit our website: www.XXX.com.
If you have any questions, please do not hesitate to inform us, we will be very pleasure to do serve for you.
We are looking forward to hear from your early reply.
Sincerely yours,
Mr. Mike Wells
Sales manger
XXXXXXXXXXX
ADD:XXXXXXXX
TEL:
FAX:
E-Mail:
Trade manager:XXX