外贸-开发信-模板10个

开发信是一种接触你的潜在客户的策略。它是你可以作为营销策略的重要技巧之一，但它需要符合一些原则和实践。

伟大的机会通常是在不经意间发现的，所以这就是为什么优秀的营销人员–尤其是初创企业–需要掌握开发信邮件技巧。

开发信电子邮件有很多名字，包括直接的电子邮件、潜在开发件或甚至垃圾邮件。它可能非常令人讨厌，但当你坚持不懈地跟进时，它是有效的。

重点是向你的潜在客户发送个性化的电子邮件。

目标不是向他们发送垃圾邮件，

只是伸出援手，打开你和你的潜在客户之间的沟通渠道，让他们有机会了解你，看看你的产品/服务是否与他们的需求相匹配




基本原则


为了使开发信发挥作用，它必须尽可能地个性化，所以不要向每个人发送相同的电子邮件。
你必须了解你的潜在客户最关心的是什么
无论是价格还是客户终身价值或用户增长，
你必须了解他们的痛点
因此，在给你的潜在客户发送电子邮件时，一定要遵循这个简单的框架。
AIDA，注意 兴趣 欲望 行动






注意

注意力阶段的目的是引起收件人的注意，让他们愿意继续阅读。用一个对收件人有意义的问候语来开始你的开发信–如果他们是大企业，你可以使用他们的名字或公司名称

兴趣

是时候向他们展示他们如何能从进一步阅读中获得一些东西了。
他们很可能很忙，所以你的邮件需要短小精悍。
准确提及你希望他们接下来做什么。
你可以为他们提供一个文章的链接，提供免费的材料或要求他们提供反馈。

欲望

欲望阶段是向潜在客户展示你的产品/服务如何能帮助他们避免痛苦。如果你是在推销新的东西，要确保他们明白这不只是另一个寻找问题的解决方案，而是能解决他们的一个主要痛点的最佳方式。

行动

这是你的开发信的最后阶段。
您希望他们采取行动，您可以使用号召性用语 (CTA) 来实现它：
要求开会、提供打折的材料或购买，给他们一个链接，让他们可以了解更多信息。
有很多不同的方法可以做到这一点，
但一定要这样做，不要忘记跟进！
现在你已经有了开发信的基础知识。
如果您继续练习，您很快就会发现这是一种将合格的潜在客户直接吸引到您的渠道的有效技术。
试一试，让我们知道你喜欢它！
以下是一些常用模板，适用于2B，2C。欢迎直接复制粘贴到你的日常文案中。



大胆地抄吧！
大胆地抄吧！

大胆地抄吧！

绝对原创！！！




关于桌子开发信

How to write a cold mail about table furniture
模板1：极简时尚为卖点
Dear Sir or Madam,
Nowadays, a lot of people tend to go for a minimalist design. This means that there isn’t a lot of space for things you have to have in the kitchen – but this is where we come in!
We offer sleek and functional table furniture, which will give your home or office a clean, modern look as well as make your life way easier!
A large selection of different furniture is waiting for you on our website, so take a peek and see what we have to offer.
Can be found at 你的网站着陆页链接（关于如何设计着陆页文案，敬请留意后续内容）
If you want to know more about us or anything else you want to know, just send us an email.
We will be happy to help you get your life organized!
Sincerely,
Sender’s Name Here
模板2： AIDA – 实木加赠品为卖点
Our wood table furniture will have you spending more time with your family and less time worrying about how to fit them all around a small dinner table. We offer heavy-duty corner cabinets that can easily store dishes and dining room essentials. The best part? Every piece is made from solid wood, meaning that if anything falls over, it won’t break.
Did you know?
Only 22 per cent of people say they have a good relationship with their dining room table.
If you purchase a cabinet for your corner, we will throw in a free matching counter-depth refrigerator! For only $XXX, you will receive a high-end, stainless steel kitchen appliance. Our refrigerator can store up to 28 cans of your favourite beverage and has enough space for up to 24 bottles of wine (removable racks included).
It’s time that we take back our dining rooms and give them the respect they deserve! Only $xxxx will get you a table, six chairs, and two cabinets. Plus free shipping!
If you have any questions or comments, feel free to leave a message at the tone. Thank you for your time.
模板3： 设计为卖点
Dear
My name is, and I am a furniture designer. I want to tell you about a new product that I have created.
The new product is a table furniture set made from Oakwood, an excellent material for building durable tables and chairs. The table has two folding leaves on either side, which can be removed to create more space for dinner parties or other large gatherings – the perfect solution for your dining needs. It also features brushed steel handles that add an elegant touch to the tasteful design. It comes in many colours, and most importantly it’s affordable! To see more please visit 网址或者着陆页（关于如何设计着陆页文案，敬请留意后续内容）
Best Regards,
模板4： 社媒post为切入点
Hello,
I just saw a post of yours on Nectar Product Hunt, and I was wondering if you could use our product for your home that contains a lot of beautiful wooden tables? Our company sells gorgeous pieces of furniture which come from manufacturers from Europe, China and Scandinavia.
Our pieces of furniture are unique, simple, pleasant to touch, and a pleasure for the eyes. They have a timeless look due to their design being full of details inspired by Scandinavian culture and understatement. We produce custom pieces that can fit perfectly in your house regardless of their dimensions or style. Our products answer every taste because they come in various colours and finishes.
You can check our website at 网址或者着陆页 to see more pieces of furniture. We would be happy to make a custom piece for your home as well if you want to!
Please let me know what do think about our products and if there is anything else I could help you with.
Best,
模板5：电商折扣为卖点
Hi _____,
I’m writing this email because I think we share a love of quality furniture and I want to tell you about my company.
We’re the best place to buy table and kitchen furniture, and we’re offering a 10% discount on your next purchase.
Just enter “AIDA10” at checkout for this limited time offer. And don’t forget to sign up for our mailing list to get 10% off your next order too!




太长了，让我歇会

模板6：从活动热点切入

Greetings,
I understand that you are currently needing table furniture for the company event on the 17th of March. I’m here to help you with this problem today.
My name is John Doe, the CEO of TableTailor Inc. We are a company that specializes in creating custom-made furniture tailored to specific customers’ needs. Our craftsmen have been creating pieces for over 40 years now. They are widely known for their durability and quality craftsmanship.
We would be more than willing to offer your company a free trial of our services, should you be interested.
I hope to hear from you soon, and I wish you all the best with your upcoming event.
Regards,
模板7：丰俭由人为卖点
Looking for a new table?
We have a fantastic selection of tables that will fit any budget. From small round coffee tables to large banquet-sized ones, we have the perfect table for you. And our prices are unbeatable!
You can browse through our website and find your perfect match in just minutes. If you need help narrowing down your options, give us a call or send us an email with what you’re looking for, and we’ll be happy to help!
Visit our website today to see how amazing your home can look with a new table!
模板8：租赁为卖点
Hey, I’m writing to you because I came across your blog and love what you do. I know how hard it is to run a small business (I own my own company as well), so I wanted to offer you an opportunity to try out some excellent furniture for your restaurant at a discounted rate.
We have a rental program for our commercial furniture that I think would be beneficial to your restaurant. Here are the details of what we’re offering: total costs for 12 months are $xxx or one monthly payment of $xx. We’ll even waive the delivery fees on this order! Our regular rate is x% of the total order, so this is a great deal for you.
Please let me know if this interests you, and we’ll get started! Thanks,
模板9：办公效率为卖点
Do you want to improve your office space?
Table furniture is a great way to make your office more comfortable and productive. We offer a wide variety of options, from ergonomic chairs to stylish desks. With our help, you can create the perfect work environment for your business.
You’ll be able to find the table furniture that fits your needs in no time with our search filters and category navigation system. And if there’s anything we don’t have in stock, we’ll order it for you! It’s easy – just give us a call or send an email today!
Contact us today for more information on how we can help transform your workspace into something
模板10： 行业杂志上大牛发表的论文为卖点
Hi,
I have just read your article about the future of table furniture. It’s exciting what you are saying about millennials looking towards more social experiences, with less focus on sitting down and isolating themselves from their friends/family. However, I think a specific segment of them will always appreciate the quality time they can spend around a dining table.
I’ve been working in the furniture industry for a couple of years, and I believe that we have a solution designed to address this specific need – it’s called “The Delta “. In case you are interested in learning more about it, here is a link to our site: 你们网址或者着陆页
Regards,
持续更新中。。。

如果各位还有其他的产品主题，不知道如何写出一封别出心裁，欢迎留言。
只要有时间，我会不断有针对性的打磨一些新的开发邮件供大家参考。
所以，现在就给我留言吧。
当然，千万千万别忘了给我点赞 ，你的鼓励，才是我不断写作的动力！！！