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商务英语函电(第三版)目录

Chapter One The Layout of a Business Letter 1

Forms of a Business Letter 1

Chapter Two Establishing Business Relations 15

Introduction 15

Lesson 1 Self-introduction 16

Lesson 2 Request for the Establishment of Business Relations 21

Lesson 3 An Invitation to the Guangzhou Fair 26

Chapter Test 30

Chapter Three Enquiries and Offers 33

Introduction 33

Lesson 4 An Enquiry for Chinese Cotton Piece Goods 34

Lesson 5 An Enquiry for Iron Nails 39

Lesson 6 An Offer 42

Lesson 7 A Special Offer 47

Lesson 8 Asking for Proforma Invoice 51

Lesson 9 Urging the Buyer to Accept the Offer 55

Chapter Test 59

Chapter Four Counter-offers 63

Introduction 63

Lesson 10 Counter-offer on Groundnut Kernels 64

Lesson 11 Acceptance of a Counter-offer 68

Lesson 12 Declining a Counter-offer 72

Chapter Test 76

Chapter Five Orders and The Conclusion of Business 79

Introduction 79

Lesson 13 (A) An order 80

(B) A Repeat Order 80

Lesson 14 Sending a Sales Contract 87

Lesson 15 Confirming a Repeat Order 95

Lesson 16 Counter-Signature 101

Chapter Test 106

Chapter Six Payment 111

Introduction 111

Lesson 17 (A) Proposing to Pay by 30 Days L/C 113

(B) Reply 113

Lesson 18 (A) Asking for Easier Payment Terms 119

(B) Reply 119

Lesson 19 (A) Request for Payment by D/A 124

(B) Reply 124

Chapter Test 129

Chapter Seven Establishment of and Amendment to L/C 133

Introduction 133

Lesson 20 (A) Urging the Establishment of L/C 134

(B)Advising the Establishment of L/C and Asking for Timely Delivery 134

Lesson 21 Asking for Amendment to the L/C 140

Lesson 22 Asking for Extension of L/C 145

Chapter Test  154

Chapter Eight Shipment 159

Introduction 159

Lesson 23 Packing Requirement 160

Lesson 24 Shipping Instructions 165

Lesson 25 Urging Shipment 168

Chapter Test 173

Chapter Nine Insurance 177

Introduction 177

Lesson 26 Asking for CFR Terms 178

Lesson 27 Asking for Additional Insurance 183

Lesson 28(A) Reply to a Request for Excessive Insurance 187

(B) Type of Coverage 187

Chapter Test 193

Chapter Ten Complaints and Claims 197

Introduction 197

Lesson 29 Claims for Poor Packing 198

Lesson 30 Complaints of Wrong Goods Delivered 204

Lesson 31(A) Settlement of Claim 209

(B) Claim Rejected 209

Chapter Test 215

Appendix Ⅰ Agencies 219

Appendix Ⅱ  Modes of Electronic Communication 229

Appendix Ⅲ A Case Study 235

Appendix Ⅳ Worldwide Business Telex Abbreviations 249

Appendix Ⅴ Money Abbreviation Table 253

Chapter One The Layout of a Business Letter 1

Forms of a Business Letter 1

Chapter Two Establishing Business Relations 15

Introduction 15

Lesson 1 Self-introduction 16

Lesson 2 Request for the Establishment of Business Relations 21

Lesson 3 An Invitation to the Guangzhou Fair 26

Chapter Test 30

Chapter Three Enquiries and Offers 33

Introduction 33

Lesson 4 An Enquiry for Chinese Cotton Piece Goods 34

Lesson 5 An Enquiry for Iron Nails 39

Lesson 6 An Offer 42

Lesson 7 A Special Offer 47

Lesson 8 Asking for Proforma Invoice 51

Lesson 9 Urging the Buyer to Accept the Offer 55

Chapter Test 59

Chapter Four Counter-offers 63

Introduction 63

Lesson 10 Counter-offer on Groundnut Kernels 64

Lesson 11 Acceptance of a Counter-offer 68

Lesson 12 Declining a Counter-offer 72

Chapter Test 76

Chapter Five Orders and The Conclusion of Business 79

Introduction 79

Lesson 13 (A) An order 80

(B) A Repeat Order 80

Lesson 14 Sending a Sales Contract 87

Lesson 15 Confirming a Repeat Order 95

Lesson 16 Counter-Signature 101

Chapter Test 106

Chapter Six Payment 111

Introduction 111

Lesson 17 (A) Proposing to Pay by 30 Days L/C 113

(B) Reply 113

Lesson 18 (A) Asking for Easier Payment Terms 119

(B) Reply 119

Lesson 19 (A) Request for Payment by D/A 124

(B) Reply 124

Chapter Test 129

Chapter Seven Establishment of and Amendment to L/C 133

Introduction 133

Lesson 20 (A) Urging the Establishment of L/C 134

(B)Advising the Establishment of L/C and Asking for Timely Delivery 134

Lesson 21 Asking for Amendment to the L/C 140

Lesson 22 Asking for Extension of L/C 145

Chapter Test  154

Chapter Eight Shipment 159

Introduction 159

Lesson 23 Packing Requirement 160

Lesson 24 Shipping Instructions 165

Lesson 25 Urging Shipment 168

Chapter Test 173

Chapter Nine Insurance 177

Introduction 177

Lesson 26 Asking for CFR Terms 178

Lesson 27 (A) Reply to a Request for Excessive Insurance 183

(B) Type of Coverage 183

Lesson 28 Asking for Additional Insurance 191

Chapter Test 195

Chapter Ten Complaints and Claims 199

Introduction 199

Lesson 29 Claims for Poor Packing 200

Lesson 30 Complaints of Wrong Goods Delivered 206

Lesson 31 (A) Settlement of Claim 211

(B) Claim Rejected 211

Chapter Test 217

Appendix Ⅰ Agencies 221

Introduction 221

Appendix Ⅱ  Modes of Electronic Communication 231

Appendix Ⅲ A Case Study 237

Appendix Ⅳ Worldwide Business Telex Abbreviations 251

Appendix Ⅴ Money Abbreviation Table 255

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