第一篇英文商务信函写作概述
Brief Introduction to the Business Letters Writing Unit 1 Fundamentals of Writing English Business Letter
外贸函电写作基本知识0031.1 Study Aim(学习目标)003
1.2 Introduction(专业背景知识介绍)003
1.3 Foundation for Writing English Business Letters(英文商务信函写作
基础)004
1.4 Guidelines of Writing English Business Lettersu2014Sevenu201cCu201d
(英文商务信函写作原则u2014u20147C原则)004
1.5 Parts and Lay out of English Business Letter(信函的内容构成及格式)010
1.6 Addressing Envelopes(信封的写法)020
1.7The Opening Sentences and Closing Sentences(常用开头语和结尾语)021
1.8 Dissimilarities in Letter Writing(英式商务信函与美式商务信函
的差异)032
1.9 Exercise(练习)035 Unit 2 Electronic Communication Way
电子通信方式0372.1 Study Aim(学习目标)037
2.2 Introduction(专业背景知识介绍)037
2.3 Writing Skills(写作技巧)046
2.4 Specimen Letters(样函)051
2.5 Common Mistakes or Improper Factors in Business Email
(商务电子邮件的常见错误或不当)053目录2.6 Common English Patternsin Email(邮件英语常用句型)054
2.7 Focal Words(焦点词汇及短语)058
2.8 Exercise(练习)060
第二篇常用外贸信函
Business Letters for Frequent Occasions Unit 3 Establishing Business Relations
建立业务关系0653.1 Study Aim(学习目标)065
3.2 Introduction(专业背景知识介绍)065
3.3 Writing Skills(写作技巧)066
3.4 Specimen Letters(样函)068
3.5 Focal Words(焦点词汇及短语)080
3.6 Useful Sentences(常用语句)084
3.7 Exercise(练习)087 Unit 4 Status Enquiries
资信调查0904.1 Study Aim(学习目标)090
4.2 Introduction(专业背景知识介绍)090
4.3 Writing Skills(写作技巧)091
4.4 Specimen Letters(样函)093
4.5 Focal Words(焦点词汇及短语)103
4.6 Useful Sentences(常用语句)104
4.7 Exercise(练习)107 Unit 5 Enquiries and Offers
询盘与发盘1105.1 Study Aim(学习目标)110
5.2 Introduction(专业背景知识介绍)110
5.3 Writing Skills(写作技巧)112
5.4 Specimen Letters(样函)115
5.5 Focal Words(焦点词汇及短语)126
5.6 Exercise(练习)130 Unit 6 Counteroffers and Acceptance
还盘与接受1346.1 Study Aim(学习目标)134
6.2Introduction(专业背景知识介绍)134
6.3WritingSkills(写作技巧)135
6.4SpecimenLetters(样函)137
6.5FocalWords(焦点词汇及短语)152
6.6Exercise(练习)156Unit7OrderandTheirFulfillment
订单及履行1607.1StudyAim(学习目标)160
7.2Introduction(专业背景知识介绍)160
7.3WritingSkills(写作技巧)161
7.4SpecimenLetters(样函)165
7.5FocalWords(焦点词汇及短语)175
7.6Exercise(练习)178Unit8L/CandOtherTermsofPayment
信用证及其他支付方式1818.1StudyAim(学习目标)181
8.2Introduction(专业背景知识介绍)181
8.3WritingSkills(写作技巧)183
8.4SpecimenLetters(样函)185
8.5FocalWords(焦点词汇及短语)189
8.6Exercise(练习)193Unit9PackingandShipment
包装和装运1969.1StudyAim(学习目标)196
9.2Introduction(专业背景知识介绍)196
9.3WritingSkills(写作技巧)197
9.4SpecimenLetters(样函)199
9.5FocalWords(焦点词汇及短语)203
9.6Exercise(练习)206Unit10Insurance
保险20910.1StudyAim(学习目标)209
10.2Introduction(专业背景知识介绍)209
10.3WritingSkills(写作技巧)210
10.4SpecimenLetters(样函)211
10.5FocalWords(焦点词汇及短语)219
10.6Exercise(练习)222Unit11ComplaintsandAdjustments
索赔与理赔22511.1StudyAim(学习目标)225
11.2Introduction(专业背景知识介绍)225
11.3WritingSkills(写作技巧)226
11.4SpecimenLetters(样函)227
11.5FocalWords(焦点词汇及短语)237
11.6Exercise(练习)238
第三篇经贸函电实用部分
PracticalUsageofBusinessCorrespondencesUnit12CompleteBusinessCases
完整的业务案例24312.1CIF L/C(1)243
12.2CIF L/C(2)249
12.3FOB L/C253
12.4FOB D/P260
12.5FOB D/A264
12.6CIF T/TbeforeShipment269
12.7FOB T/TafterShipment273Unit13IntroductionofForeignTradeEnglishintheExportSalesStaffExams
外销员考试中的外经贸英语简介28113.1IntroductiontheExaminationforExportSalesStaff
(外销员考试简介)281
13.2IntroductionofForeignTradeEnglishExaminationPart
(外经贸英语考试部分介绍)282参考用书
Bibliography285