新世界商务英语系列教材:国际商务英语综合目录

Chapter 1 A Brief Introduction to International Business
1. What Is Business?
2. What Is International Business?
3. The Scope of International Business Activities
4. International Risk
5. International Business Law
6. Commercial Credit
7. Management of International Business
8. A Brief Introduction to the WTO
Chapter 2 Business Organizations
1. Introduction
2. Sole Proprietorship
3. General Partnership
4. Limited Partnership
5. Joint Stock Company
6. Corporations
7. Transnational Corporations
Chapter 3 Ways of Business
1. Introduction
2. Wholesaling
3. Retailing
4. Franchising
5. Agency
6. E-commerce
Chapter 4 A Guide to Economics
1. What Is Economics?
2. What Is Macroeconomics?
3. Monetary and Fiscal Policy
4. What Is Microeconomics?
5. The Demand Curve
6. The Supply Curve
7. The Equilibrium Price
8. Changes in Demand versus Changes in Quantity Demanded
9. Changes in Supply versus Changes in Quantity Supplied
Chapter 5 Types of Competition
1. Pure Competition
2. Monopolistic Competition
3. Oligopoly
4. Pure Monopoly
5. Competitive Risk Minimization
Chapter 6 The Market Economy
1. Market and Market Economy
2. Price
3. Supply and Demand
4. The Market Price
Chapter 7 A Brief Introduction to International Business Practices
1. Introduction
2. Preparatory Work
3. Business Negotiation
4. The Signing of a Contract
5. The Performance of an Export Contract
6. The Performance of an Import Contract
Chapter 8 International Trade Terms and Pricing Principles
1. Introduction
2. Definition of the Trade Terms in Incoterms 2010
3. How to Determine the Price for Imports and Exports
4. Selection of the Money of Account
5. Commission and Discount
6. Other Non-price Commercial Technical Terms
Chapter 9 Marketing
1. What Is Marketing ?
2. The Marketing Concept
3. Marketing and Utility
4. The Target Market
5. The Industrial Market
6. Government and Institutional Markets
7. The Consumer Market
8. Classes of Consumer Goods
Chapter 10 The Marketing Mix Product Promotion
1. The Marketing Mix
2. Product Planning
3. Pricing
4. Selecting the Market
5. Product Promotion
6. Advertising
7. Product Packaging
8. Breaking the Language Barriers
Chapter 11 International Payments Settlements
1. Introduction
2. Credit Instruments
3. Bill of Exchange
4. Promissory Note and Cheque
5. Remittance
6. Terms and Methods of Payment in International Trade-Payment in Advance, Open Account Business, Factoring, Collection
7. Terms and Methods of Payment in International Trade-Letters of Credit (L/C)
8. Guarantee
9. Documents
Chapter 12 Exchange Rate
1. Introduction
2. Direct Quotations and Indirect Quotations
3. Cross Rate
4. Spot Rate
5.Forward Rate
Chapter 13 Negotiation Strategies on International Business
1. Introduction
2. Preparations for Business Negotiation
3. The Notable Problem during the Process of Negotiation
4. The Impact of Cultural Differences on International Business Negotiations