商务英语读写教程文摘

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The main business areas，all interdependent and important to our continued Success，are：Marketing is a driving force at Fidelity for strategic，asset gathering and retention activities.Inpartnership with the Sales teams in the Institutional and Intermediary businesses and with the businessowners in Retail，Marketing creates programmes that predispose our customers to want to purchaseand retain our products. Marketing USeS advertising，PR，communications，sales support，distribution or channel marketing,research and analysis and investment marketing to ensure that thishappens. The Intermediary Business team is responsible for the retail distribution business in Hong Kong，primarily dominated by bankinginsurance channels.Our vision is to become one of the top 3 mostpreferred asset managers of key Hong Kong Distributors and to provide regional support for Fidelity'Sinternational partners in Asia. The Institutional Business department is comprised of the following teams-Institutional Sales，Client Servicing，Institutional Marketing，Product Development and Investor Education，based inHong Kong or other Asian offices.The Institutional Sales and Marketing teams are responsible for themarketing and distribution of products to institutions with clients ranging from corporate pensionplans，to local authorities and charities.The Client Servicing team is responsible for serving existingclients and soliciting any cross selling opportunities. The HK Retail Service Centre is responsible for providing operational support to Fidelity'S clientsin Asia Pacific ex.Japan region，primarily Hong Kong，Taiwan，Korea and Singapore.The ServiceCentre provides key services to clients of different business channels in the region，including banks，brokerage firms，IFAs，insurance companies，high net.worth direct and retail direct clients.Theteam also has responsibility for working with the Oversight Teams in the region as well as provisionof support for new marketing campaign launches。